Online Master's in Integrated Marketing Communication Curriculum

IMC Degree Program Full & Part-Time Graduate Student Information

The 100% asynchronous online curriculum of the M.A. in Integrated Marketing Communication graduate degree program consists of 10 IMC courses focused on the integration of marketing and communication. Through the Marist College IMC program students will gain a concrete understanding of important marketing graduate degree subjects such as branding, social media, advertising, digital marketing, communication and public relations.

Each Integrated Marketing Communications Masters degree course is three credits, for a total of 30 credits. All M.A. IMC courses are offered in an asynchronous online format to accommodate the needs of working professionals. Full-time IMC graduate program students complete the degree in as little as three semesters; part-time students may take up to three years, depending on the number of courses they take each semester. Start dates are flexible as students can chose to start in either a fall or spring semester. Fall and spring semesters have two rounds, each of eight-week duration. Summer semesters have two rounds, each of six-week duration.

  • Part-Time IMC Graduate Students – graduate students looking to attend the IMC program part-time generally enroll in two courses in the fall and spring semesters. Depending on when the IMC student starts the program, they generally enroll in one course over the summer. All courses can be completed in three years (six semesters).
  • Full-Time IMC Graduate Students – graduate students attending the IMC Masters program generally enroll in four courses in the fall and spring semesters. Depending on when they begin the program, IMC graduate students take one or two courses in the summer, completing the Integrated Marketing and Communication Master's degree program within a year and a half or three to four semesters.

Masters in Marketing Courses Course Descriptions
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Masters in Marketing Courses Sample Sequences
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Marist CollegeIntegrated Marketing Communication Subject Guide on Pathfinders
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