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Curriculum

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The 100% asynchronous online curriculum of the M.A. in Integrated Marketing Communication consists of 10 courses focused on the integration of marketing and communication. Each course is three credits, for a total of 30 credits. All courses are offered in an asynchronous online format to accommodate the needs of working professionals. Full-time students complete the degree in as little as three semesters; part-time students may take up to three years, depending on the number of courses they take each semester. Start dates are flexible as students can chose to start in either a fall or spring semester. Fall and spring semesters have two rounds, each of eight-week duration. Summer semesters have two rounds, each of six-week duration.

  • Part-Time Students generally enroll in two courses in the fall and spring semesters. Depending on when they start,
    they generally enroll in one course over the summer. All courses can be completed in three years (six semesters).
  • Full-Time Students generally enroll in four courses in the fall and spring semesters. Depending on when they begin the program, students take one or two courses in the summer, completing the program within a year and a half or three to four semesters.

Program Mission
The mission of the program is to advance the knowledge and practice of this multidisciplinary and evolving field through quality instruction.

Student Learning Outcomes
At the end of this program students should be able to:

• Understand the theory of consumer behavior and marketing segmentation strategies
• Demonstrate strong research, analytical and strategic decision-making skills
• Write effectively for diverse audiences
• Understand the concept of branding and the strategic importance of building brand equity
• Demonstrate good understanding of the traditional and nontraditional MARCOM tools
• Develop an effective IMC campaign plan

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IMC PathfindersIntegrated Marketing Communication Subject Guide on Pathfinders
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