Integrated Marketing Communication

Curriculum

IMC Degree Program Full & Part-Time Graduate Student Information

The M.A. in Integrated Marketing Communication graduate degree program consists of 10 IMC courses, each 3 credits, for a total of 30 credits. All M.A. IMC courses are offered in an asynchronous online format to accommodate the needs of working professionals. Full-time IMC graduate program students complete the degree in as little as three semesters; part-time students may take up to three years, depending on the number of courses they take each semester. Start dates are flexible as students can choose to start in either a fall or spring semester. Fall and spring semesters have two rounds, each of eight-week duration. Summer semesters have two rounds, each of six-week duration.

 

 

IMC Full- and Part-Time Student Curriculum

  • Curriculum for Part-Time IMC Graduate Students
    Graduate students looking to attend the IMC program part-time generally enroll in two courses in the fall and spring semesters. Depending on when the IMC student starts the program, they generally enroll in one course over the summer. All courses can be completed in six semesters. 
  • Curriculum for Full-Time IMC Graduate Students:
    Graduate students attending the IMC Masters program generally enroll in four courses in the fall and spring semesters. Depending on when the IMC student starts the program, they generally enroll in one or two courses in the summer, completing the Integrated Marketing and Communication Master's degree program in three to four semesters. 

IMC Curriculum Courses

  • Principles of Integrated Marketing Communication
  • Public Relations Management
  • Marketing Foundations
  • Brand Management
  • Global Consumer Insights
  • Advertising Management
  • Social Media Strategies & Tactics
  • Marketing Research
  • Analytical Tools for Decision Making
  • Integrated Marketing Communication Capstone

 

Learn More About the IMC Degree

The 100% online IMC graduate curriculum consists of cutting end marketing courses geared towards the enhancement of student's strategic marketing and communication skills. To learn more about enrolling in the Integrated Marketing Communication curriculum contact Marist College today.

Course Descriptions
Integrated Marketing Communication Subject Guide on Pathfinders