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Academics

Earn a B.S. in Communication Bachelor’s Degree

An interdisciplinary major combining courses from Communication and International Business with a Liberal Arts education, Marist College's Communication concentration in Global Marketing provides students with the opportunity to better understand and utilize global marketing communication in a world where a corporation being able to deliver a consistent message that embodies its brand, values, products and company mission is essential in today's global marketplace. This requires a thorough grounding in topics such as advertising, public relations, social media, branding, strategy and analytical tools, and global marketing insights.

By comprehending the complexities involved in Global Marketing Communication, students will enhance their abilities to function in a variety of roles in the field, including marketing management or communication management.

Why Earn A Communication Bachelor’s Degree Studying Abroad in Italy

The Marist LdM Communication B.S. degree with a concentration in Global Marketing Communication allows undergraduate students to take marketing and communication projects from concept to reality. The ability to see a project from start to finish will allow undergraduate Global Marketing Communication students to understand how marketing and communication must mesh with global technology in order to execute a successful marketing strategy. Four year study abroad students enrolled in the Communication Bachelor's degree program in Florence, Italy will leave the university being able to make strategic decisions in a super-competitive world, read market trends and formulate successful solutions.

Global Marketing Communication Careers

  • International Business
  • Digital and Social Media
  • Public Relations and Advertising

Requirements for the Bachelor's of Science in Communication with a concentration in Global Marketing Communication Degree

Note: A minimum of 90 credits in Liberal Arts is required.

Required Communication Foundational Courses (4 courses; 12 credit hours)

  • Public Speaking and Presentation skills
  • Introduction lo Communication
  • Digital Toolbox
  • Communication Research Methods

Required Global MC Concentration Courses (10 courses; 30 credit hours)

  • Introduction to Marketing
  • Advertising Principles
  • International Marketing
  • Integrated Marketing Communication (Dual listed as BUS 262)
  • Cross-cultural Communication in the Workplace or COM 290 lntcrcultural Communication
  • Public Relations
  • Global Media Strategy
  • Global Brand Management
  • Consumer Insights + Strategic Development
  • Global Marketing Communication Campaign Development

Capping (1 course; 3 credit hours)

Related Courses (2 courses; 6 credit hours)

  • Statistics
  • Italian Language

Core / Liberal Studies & Foundation Requirements (39-42 Credits)

Elective Course Requirements (42-45 Credits)

Total Requirement for Graduation (120 Credits)

Marist's bachelor's degree in Global Marketing Communication is based at the Istituto Lorenzo de' Medici (LdM). Our B.S. in Global Marketing Communication program is the only four-year U.S. bachelor degree program in Florence, Italy. Contact us to learn whether the Marist degree program in Florence, Italy is right for you.