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Academics

Minor in Global Marketing Communication While Studying in Florence, Italy

A minor in Global Marketing Communication offers undergraduate students the opportunity to explore a different field, pursue an interest or complement their major with a similar field of study. Students who select this minor will enhance their abilities to function in a variety of roles in the field, including marketing management or communication management.

Students minoring in Global Marketing Communication are immersed both historically and conceptually in the arts and communication world while in Florence. Florence's role within the global community will be investigated and analyzed as an integral part of the curriculum.

Participating in the Global Marketing Communication minor will provide students with the opportunity to steward marketing and communication projects from start to finish and allow undergraduate students to understand how marketing and communication must mesh with global technology in order to execute a successful marketing strategy.

Requirements for a Minor in Global Marketing Communication

Foundation Course Requirements (18 Credits)

  • Introduction to Communication
  • Introduction to Marketing
  • International Marketing
  • Integrated Marketing Communication
  • Global Media Strategy
  • Global Brand Management

A minor in Global Marketing Communication cannot be completed independently. The Global Marketing Communication minor must be completed in conjunction with a major. Minors must be completed by the time the four-year degree requirements have been met. Students who declare a Global Marketing Communication minor will be held to the requirements of the catalog year in which they declare the minor.