Image of Marist University students in New York City for Advertising.

Advertising Concentration

North of New York City, An Advertising Concentration with Real-Client Experience

APPLY NOW

Why study Advertising at Marist University?

The Advertising program at Marist University prepares students to solve real marketing challenges through strategy, creativity, and consumer insight. Working on integrated campaigns for real clients, students develop skills in branding, copywriting, media planning, digital advertising, and creative content production. Using emerging AI tools and consumer research through the Marketing Lab, students build professional portfolios that prepare them for careers in advertising and marketing.

Program Distinctions

Top-Ranked Program

Marist's School of Communication and the Arts is ranked among the top 25% of colleges for communications in the United States (Niche).

Develop Campaigns for Real Clients

Develop integrated advertising campaigns for real clients, applying branding, copywriting, media planning, and digital strategy to solve real marketing challenges.

AI-Powered Marketing Tools

Use AI-powered marketing tools and consumer research through the Marketing Lab to inform campaign strategy, audience insights, and creative decision-making.

Build Your Portfolio

Produce professional creative work through student-run media and collaborative communication projects, guided by faculty with industry experience.

Image of Marist University's grey wave texture background.
Image of Marist University advertising students students presenting to a faculty member and class.

The Difference Between Creative and Strategy Courses in Advertising

After exploring the advertising industry, its various disciplines, and its role in society, you'll be able to choose courses that align with your interests. Our Creative Courses will equip students to conceptualize, create, and produce advertising across all media. Students engage in projects that involve creating and producing advertising for real clients, allowing them to explore a wide range of media, including print, web, and experiential formats. By the end of the program, students will have a portfolio of sample advertising work to showcase to prospective employers.

Our Strategic Courses prepare students for careers in advertising agencies as strategists, account executives, media buyers or planners, brand managers, or sales representatives. Students will have the opportunity to research local businesses and present real advertising campaigns and proposals to them as clients. These hands-on projects in the industry provide valuable experience that gives students a competitive edge in their future.

View Full Curriculum

Industry-Experienced Communication Faculty

On top of a thorough theoretical foundation in communications, all of our faculty come to us with years of industry experience. This allows our Communication students to learn first-hand about their future careers and gain important connections to major institutions in their fields. View all Communication faculty >

Joanna D'Avanzo

Joanna D'Avanzo is a Senior Professional Lecturer in Advertising, where she teaches the creative side of the field. At Marist, she has led the development of the advertising program, organized the annual Marist Portfolio Review in New York City, and mentored students to national recognition, including awards in The One Club for Creativity's Young Ones Competition and top placements in the American Advertising Federation's National Student Advertising Competition.

Mark Heisten

Mark Heisten is an advertising and strategic communication professor and brand activism researcher, with more than 25 years of professional experience in marketing, advertising, and public relations. In his professional experience, he worked with some of the world's largest and well-known brands, including Adobe, Apple, Chicago Bulls and White Sox, FedEx, HP, Intuit, Microsoft, Midas, Nestlé, the US Army, and Visa.

Amanda Damiano

Amanda has taught at colleges and universities in Central New York, Western New York, the New York State Capital Region, and Long Island. Her background is in mass communication, with an emphasis on public relations and advertising. She has also worked in the industry doing marketing communications, public relations, and stakeholder engagement. 

Image of Marist University students at NSAC in NYC.

The National Student Advertising Competition

The National Student Advertising Competition (NSAC), hosted by the American Advertising Federation (AAF), is the leading college advertising competition in the United States. It offers over 2,000 college students the opportunity to gain real-world experience by creating a strategic advertising, marketing, and media campaign for a corporate client. Every year, students from Marist University participate in this conference to gain practical, hands-on real-world experience.

Learn More

Asset Publisher

Marist School of Communication and the Arts News

View More
Loading...