Image of Marist University advertising students in the classroom.

Advertising

School of Communication & The Arts

APPLY NOW
An image of a red background with the Marist seal.

A Hands-On Concentration That Provides A Competitive Edge

The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising, whether their interest lies in creative, media, strategy, or account management. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation.

An image of communication video thumbnail.

 Watch Video

An image of a student studying in the library.

Student Learning Outcomes

Image of Marist University advertising student Meghan Lai.

Meghan Lai: Building a Branding Portfolio

Meghan has had an enriching college experience. She spent a semester in Prague, where she interned for Prague Pride, the Czech Republic’s largest LGBT organization, and organized a business forum encouraging companies to commit to increasing diversity and decreasing bias.

Her advisor, Professional Lecturer of Advertising Joanna D’Avanzo, recently connected her with a local company, and she is now working on a branding and marketing campaign for them.

Meghan Lai
Honolulu, HI
Communication major, Advertising concentration, Graphic Design minor

Read Meghan's Story >

Image of Marist University advertising students students presenting to a faculty member and class.

The Difference Between Creative and Strategy Courses in Advertising

After exploring the advertising industry, its various disciplines, and its role in society, you'll be able to choose courses that align with your interests. Our Creative Courses will equip students to conceptualize, create, and produce advertising across all media. Students engage in projects that involve creating and producing advertising for real clients, allowing them to explore a wide range of media, including print, web, and experiential formats. By the end of the program, students will have a portfolio of sample advertising work to showcase to prospective employers.

Our Strategic Courses prepare students for careers in advertising agencies as strategists, account executives, media buyers or planners, brand managers, or sales representatives. Students will have the opportunity to research local businesses and present real advertising campaigns and proposals to them as clients. These hands-on projects in the industry provide valuable experience that gives students a competitive edge in their future.

View Full Curriculum

Develop the Skills to Set You Apart

Build the creative, strategic, and professional skills employers value most. Through hands-on projects and real-world experiences, you'll gain the confidence and expertise to stand out in a competitive industry. Student Learning Outcomes >

Image of an icon of a drawing of a whiteboard.

Campaign Development

You will successfully see campaigns through from brief to concept to completion and from different perspectives that make up advertising - creative, media, strategy, and account management.

 
Image of an icon of symbols.

Branding & Multimedia Storytelling

Learn to develop your storytelling skills to drive brand recognition and create consistent branding initiatives.

Image of an icon of a microphone.

Public Presentation

Develop skill and confidence in public presentation environments, from running meetings to presenting at national student advertising competitions.

 
Image of an icon of a chess piece.

Strategic Thinking

Practice research methods as they pertain to advertising, learn to analyze consumer insights, and apply data to real-world decision-making.

 
Image of an icon of a drawing.

Portfolio Development

Develop a portfolio of work that showcases your unique point of view, an absolute necessity for securing a job in the advertising industry.

 
Image of an icon of half a lightbulb and a brain

Creative Thinking

Develop divergent thinking skills that will enable you to create stand out campaigns and will help you be successful in your future career.

Image of the Marist rotunda.

The Value of a Marist Education

Marist cultivates the intellectual growth and well-being of its students through unique and personalized combinations of coursework and experience in and out of the classroom. These experiences provide valuable personal growth and occupational expertise to reflect students' individual passions. 

94%

Employed or attending grad school 6 months after graduation

 

83%

Of Marist Graduates Participated in one or more internships

 

82%

Graduation rate, higher than the average for public and private colleges

 

#1

Marist study abroad is the national leader for academic year programs, per Open Doors Report.

Image of U.S. News & World Report. 

Top 10 Regional Universities-North

TOP25

Top 20 for Most Innovative Universities-North Region, per The Princeton Review.

Asset Publisher

News

View More
Loading...