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Advertising

School of Communication & The Arts

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A Hands-On Concentration That Provides A Competitive Edge

The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising, whether their interest lies in creative, media, strategy, or account management. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation.

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Student Learning Outcomes

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Meghan Lai: Building a Branding Portfolio

Meghan has had an enriching college experience. She spent a semester in Prague, where she interned for Prague Pride, the Czech Republic’s largest LGBT organization, and organized a business forum encouraging companies to commit to increasing diversity and decreasing bias.

Her advisor, Professional Lecturer of Advertising Joanna D’Avanzo, recently connected her with a local company, and she is now working on a branding and marketing campaign for them.

Meghan Lai
Honolulu, HI
Communication major, Advertising concentration, Graphic Design minor

Read Meghan's Story >

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Follow the Path that Best Fits You

After exploring the advertising industry, its disciplines, and its place in society, you’ll choose courses to align with your interests. Our Creative Courses prepare you to conceptualize, create, and produce advertising for all media. You’ll engage in projects creating and producing advertising for real clients, and you will explore a wide range of media from print to web to experiential. At the end of the program, you will have a portfolio of sample advertising work to show prospective employers.

Our Strategic Courses prepare students for careers in advertising agencies, working as a strategist, account executive, media buyer or planner, brand manager, or sales representative. You’ll have the opportunity to research local businesses and present real advertising campaigns and proposals to them as your clients. With these hands-on projects in the industry, you’ll have real experience in the field that will give you an edge during your career search.

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Develop the Skills to Set You Apart

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Campaign Development

You will successfully see campaigns through from brief to concept to completion and from different perspectives that make up advertising - creative, media, strategy, and account management.

 
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Branding & Multimedia Storytelling

Learn to develop your storytelling skills to drive brand recognition and create consistent branding initiatives.

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Public Presentation

Develop skill and confidence in public presentation environments, from running meetings to presenting at national student advertising competitions.

 
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Strategic Thinking

Practice research methods as they pertain to advertising, learn to analyze consumer insights, and apply data to real-world decision-making.

 
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Portfolio Development

Develop a portfolio of work that showcases your unique point of view, an absolute necessity for securing a job in the advertising industry.

 
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Creative Thinking

Develop divergent thinking skills that will enable you to create stand out campaigns and will help you be successful in your future career.

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The Value of a Marist Education

Marist cultivates the intellectual growth and well-being of its students through unique and personalized combinations of coursework and experience in and out of the classroom. These experiences provide valuable personal growth and occupational expertise to reflect students' individual passions. 

94%

Employed or attending grad school 6 months after graduation

 

83%

Of Marist Graduates Participated in one or more internships

 

82%

Graduation rate, higher than the average for public and private colleges

 

#1

Marist study abroad is the national leader for academic year programs, per Open Doors Report.

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Top 10 Regional Universities-North

TOP25

Top 20 for Most Innovative Universities-North Region, per The Princeton Review.

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