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About
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
About
-
Academics
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
Academics
-
Admission & Financial Aid
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
Admission & Financial Aid
-
Student Life
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
Student Life
- Athletics
Christopher J. Garcia
Visiting Assistant Professor of Communication
Bio
Dr. Garcia is a visiting Assistant Professor of Communication at Marist College. He completed his Ph.D. at Florida State University in 2022. Dr. Garcia specializes in critical research involving topics related to sports communication. Using historical methods, political economy of media and critical textual analysis, he explores how ideological discourse and scientific knowledge are disseminated through popular sports media. Notable issues investigated in his research include the gendered bias women face in sports industries (as both athletes and journalists), and the use of athletes as sponsors for unhealthy food products. Dr. Garcia’s work has been published in academic journals such as Communication & Sport, The Political Economy of Communication, Environmental Communication, Appetite, and Food, Culture & Society.
Education
PhD, Communication, Florida State University, 2022
MS, Communication and Media Studies, Florida State University, 2018
BA, History, University of Florida, 2014
Research Interests / Areas of Focus
Sports communication, the political economy of media industries, cultural history of advertising, the relationship between food marketing and nutritional beliefs
Selected Publications
Garcia, C. J., & Proffitt, J. M. (2022). Recontextualizing Barstool Sports & misogyny in online U.S. sports media. Communication & Sport, 10(4), 730-745. https://doi.org/10.1177/21674795211042409
Bailey, R. L., Kwon, K., Garcia, C., & Wang, P. (2022). Fast food menu calorie labeling contexts as complex contributing factors to overeating. Appetite, 173, 105992. https://doi.org/10.1016/j.appet.2022.105992
Garcia, C. J., & Proffitt, J. M. (2021). “We are Coca-Cola and so much more”: Political economic analysis of non-carbonated SSB Coke brands. Food, Culture & Society. Retrieved from Advance online publication. https://doi.org/10.1080/15528014.2021.1922192
Garcia, C. J., & Proffitt, J. M. (2021). Elite company: Sourcing trends in 2014-2017 prestige press climate change editorials. Environmental Communication, 15(4), 482-494. https://doi.org/10.1080/17524032.2020.1866635
Garcia, C. (2020). “Betting on women”: A feminist political economic critique of ideological sports narratives surrounding the WNBA. The Political Economy of Communication, 8(1), 34-56.
Selected Presentations
Bailey, R. L., Kwon, K., Garcia, C. J., & Wang, P. (2021). Fast food menu calorie labeling contexts as complex contributing factors to overeating. Presented at the annual conference of the Association for Education in Journalism and Mass Communication. http://aejmc.org/events/virtual21/
Proffitt, J. M., & Garcia, C. J. (2021). “UNIONIZE I DARE YOU:” Labor, neoliberalism, and hypermasculinity in the case of Barstool Sports. Presented at the biennial conference of the Union for Democratic Communication. https://easychair.org/cfp/UDC2021
Garcia, C. J., Murdock, K., & Huse, L. K. (2021). “When will red tide end?” Examining framing characteristics of 2017-2019 Florida red tide newspaper coverage. Presented at the meeting of International Environmental Communication Association. https://www.theieca.org/resources/events/2021/03/14/re-mediating-wild-16th-conference-communication-and-environment
Garcia, C. J., & Proffitt, J. M. (2021). Recontextualizing Barstool Sports & misogyny in online U.S. sports media. Presented at the annual conference of the International Communication Association, Denver, CO, United States.
Garcia, C. J. (2020). Devising a historical political economic narrative method: A feminist materialist critique of WNBA pay inequity. Presented at the annual conference of the Association for for Education in Journalism and Mass Communication, San Francisco, CA, United States.
Bailey, R., & Garcia, C. J. (2020). “The obesity paradox”: Fast food calorie labeling as a contributing factor. Presented at the annual conference of the International Communication Association, Gold Coast, Australia.
Garcia, C. J., & Proffitt, J. M. (2019). “We are Coca-Cola and so much more”: Political economic analysis of non-carbonated SSB Coke brands. Presented at the annual conference of the National Communication Association, Baltimore, MD, United States.
Garcia, C. J., & Murdock, K. (2019). A compelling case for animals: Re-evaluating the status of animal cruelty in First Amendment debates. Presented at the biennial conference of the Union for Democratic Communication, Oakland, CA, United States.
Garcia, C. J., & Proffitt, J. M. (2019). Elite company: Sourcing trends in 2014-2017 prestige press climate change editorials. Presented at the annual conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada.
Garcia, C. J. (2019). The editorial elite: Examining ideologies perpetuated in U.S. prestige press climate change editorials. Presented at the meeting of International Environmental Communication Association, Vancouver, Canada.
Awards and Honors
2022 - Doctoral Research Award, Florida State University
2021 - Top Paper: Sports Communication Interest Group Recontextualizing Barstool Sports & misogyny in online U.S. sport media co-authored with Dr. Jennifer Proffitt International Communication Association
2019 - Outstanding Doctoral Teaching Assistant, Florida State University
