Image of Dr. Helen N. Rothberg

Contact Information

Academic School

School of Management


51 Fulton Street, Room 216



845-575-3000 ext. 2940


Dr. Helen N. Rothberg

Professor of Strategy


In addition to her professorship at Marist College, Professor Rothberg is senior faculty at the Fuld-Gilad-Herring Academy of Competitive Intelligence and is principal of HNR Associates. She has published extensively with Scott Erickson on topics including competitive intelligence, intellectual capital management and knowledge management. Helen’s latest book, The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender was published by Simon & Schuster in 2017 and is now in its second printing. With Scott Erickson, she has also published  Intelligence in Action: Strategically Managing Knowledge Assets, Palgrave Macmillan in 2012, and Knowledge to Intelligence: Building Advantage in the Next Economy, Elsevier 2005.


PhD, Organization and Policy Studies City University Graduate Center, CUNY
MPhil, Behavioral Science City University Graduate Center, CUNY
MBA, Organizational Behavior Baruch College, CUNY
BA, Psychology Queens College, CUNY

Research Interests / Areas of Focus

Self Leadership, Women in Leadership, Intangible Assets, Competitive Intelligence and Strategy

Selected Publications

Current Peer-Reviewed Articles

Big Data et Knowledge Management: Pour Établir des Fondations Conceptuelles,” with Helen N. Rothberg, Les Cahiers du Numerique, 2018, 1, 63-82. (French translation of 2014 EJKM article).

Healthcare and Hospitality: Intangible Dynamics for Evaluating Industry Sectors,” with G. Scott Erickson Service Industries Journal, 2017, 9:10, 589-606.

“Big Data Systems:  Knowledge Transfer or Intelligence Insights?” with G. Scott Erickson, Journal of Knowledge Management, 2017, 21:1, 92-112.

Intangible Dynamics in Financial Services,” with G. Scott Erickson, Journal of Service Theory & Practice, 2016, 26:5, 642-656.

Data, Knowledge, and Intelligence in Hospitality Industries,” with G. Scott Erickson, Cornell Hospitality Report, Cathy A. Enz & Rohit Verma, eds., 2015, 15:16, 23-25.

Current Competitive Book Chapters

“Intangible Dynamics: Knowledge Assets in Context,” with G. Scott Erickson, in Suliman Hawamdeh & Hsia-Ching Chang, eds., Analytics & Knowledge Management, Auerbach/CRC Press: Baca Raton, FL, 2018.

“Predicting Strategic Actions across Industry Sectors: The Role of Intangible Dynamics,” with G. Scott Erickson, in Stavros Sindakis & Panagiotis Theodorou, eds., Global Opportunities for Entrepreneurial Growth: Cooptition and Knowledge Dynamics within and across Firms, Bingley, UK: Emerald, 2018, 275-294.

“Big Data, Knowledge, and Business Intelligence,” with G. Scott Erickson in Mehdi-Khosrow Pour, ed., Encyclopedia of Information Science and Technology, Fourth Edition, Hershey, PA: IGI Global, 2017, 943-950.

“Data, Information, and Intelligence,” with G. Scott Erickson in Eduardo Rodriguez, ed., The Analytics Process: Strategic and Tactical Steps, Boca Raton, FL: CRC Press/Taylor & Francis, 2017, 97-113.

“Knowledge and Knowledge-Related Assets: Design for Optimal Application and Impact,” with G. Scott Erickson, ed. Jay Leibowitz, Success and Failures in Knowledge Management, Cambridge MA: Morgan Kaufmann/Elsevier, 2016, 113-127.

“Data, Information and Knowledge: Developing an Intangible Assets Strategy,” with G. Scott Erickson, in Madjid Tavana & Kartikeya Puranam, eds., Handbook of Research on Organizational Transformations Through Big Data Analytics, Hershey, PA: IGI Global, 2015, 74-84.

Current Articles in Business Publications

“I’ve Taught Fortune 500 Execs How to Be Better at Their Jobs-and I Learned My First Ever Business Lessons from Bartending” Business Insider, April 20, 2018.

“6 Surefire Wats to Impress the Higher-Ups at Work” Money,, Business Insider, March 19, 2018.

 “4 Ways to Get Rid of Negativity at Work”,, February 6, 2018.

“6 Habits That will Help You Become a Better Leader”,, November 28, 2017.

“A Tip Worth remembering”, Money Magazine, September 2017, June 29, 2017, p80.

 “Being a Holiday Inn Bartender Taught Me Everything I Know About Money”,, July 25, 2017.

Selected Presentations

Current Presentations with Published Proceedings

“Assessing Competitiveness with Knowledge Metrics” Proceedings of the 19th European Conference on Knowledge Management, Padua, Italy, September 6-7, 2018.

“Digital Media and Relational Capital,” with G. Scott Erickson, Proceedings of the 18th European Conference on Knowledge Management, Barcelona, Spain, September 7-8, 2017, 303-309.

“Intelligence and Learning Organizations: Lessons for Big Data and Knowledge Management,” with G. Scott Erickson, Proceedings of the 18th European Conference on Knowledge Management, Barcelona, Spain, September 7-8, 2017, 848-855.

“Healthcare, Hospitality and Profit Pools: Intangibles Required for Success Across Industry Sectors,” with G. Scott Erickson, in Verma, R., Shepley, M. and Hollis, B. (eds.), Proceedings: Cornell Symposium: Hospitality, Health & Design HHDS2016: In Search of a Healthy Future, Cornell Institute for Healthy Futures, Ithaca, NY, October 9-11, 2016, 78-87.

“Beyond Operational Efficiency in Retail: RFID’s Tactical and Strategic Implications,” with Narges Kasiri, in Erickson, G.S. & Rothberg, H.N. (eds.), Proceedings of the 13th International Conference on Intellectual Capital, Knowledge Management, and Organisational Learning, Ithaca, NY, October 14-15, 2016, 136-142.

“The Outside Looking In: Do Activist Investor Knowledge Management Actions Pay Off?”, with John Giuffre, in Moffett, S. & Galbraith, B. (eds.), Proceedings of the 17th European Conference on Knowledge Management, Belfast, Northern Ireland, September 1-2, 2016, 780-785.

“Putting Knowledge to Work: The Intelligence Learning Organization,” with G. Scott Erickson, in Moffett, S. & Galbraith, B. (eds.), Proceedings of the 17th European Conference on Knowledge Management, Belfast, Northern Ireland, September 1-2, 2016, 780-785.

Current Keynote and Invited Speeches

“Radically Different Approach to CI”, Pharma CI Conference & Exhibition, Newark International Marriott, September 26-27, 2018.

“Everything Old is New Again: Learning from the Inside” (Keynote), 13th European Conference on Management, Leadership and Government, CAAS Business School, London, UK, December 11-13, 2017.

“Lead the Future: Bringing Vision to Fruition”, National Association of College Counselors and Administrators Leadership Council, Lexington, KY, July 20, 2018.

 “Lead Yourself & Others”, Women’s Integrated Network, Dunkin Brands, Canton MA, May 11, 2018.

“Leading Yourself in Service to Others”, AMEX Leadership Institute, NYC, May 1, 2018.

“Hunting the Next Strategic Horizon”, Competitive Intelligence & Strategy Event, San Francisco, March 27, 2018.

“It’s Our Time to Lead” (Keynote), Beyond #MeToo Women’s Summit, Payne Mansion, Esopus, NY, March 23, 2018.

“The Perfect Mix”, Hudson Valley Young Professionals Organization, Poughkeepsie, NY, March 22, 2018.

“Lead Yourself” Beta Gamma Sigma, London, UK, December y, 2017.

Awards and Honors

2018, Council of Competitive Intelligence Fellows Inductee October 25,.

2015, Teacher of the Year SOM, SGA

2014, Teacher of the Year SOM, SGA

2011, Board of Trustees Distinguished Faculty, Marist College

2008, Research Notation, Marist College

2006, “Outstanding Professor”, Student Resident Council

2003, Beta Gamma Sigma

2001, Outstanding Educator Stipend

1999, Outstanding Reviewer Award, American Society for Competitiveness

1997, Honorary Induction Alpha Kappa Psi

1996, Outstanding Faculty Citation, Marist College

1990, Sidney Lirtzman Award for Dissertation Excellence, City University Graduate Center.

Media Links

Check out 2 new Writers Institute podcasts. I interviewed @HelenRothberg author & professor @Marist and David Gersten architect @cooperunion and author- artist @artslettersnum in Averill Park. Both brilliant thinkers. Give them a listen @nyswi @ualbany

Have the courage to change. - @HelenRothberg @csuiteradio #PodCast w/host @dbreakenridge

"Together, we can do great things...." @HelenRothberg at this week's Women’s Blueprint: Mentors That Have Inspired Leadership” Oct. 2 at The Osborn in Rye, NY.