Assistant Professor of Marketing
Dr. Muzi Liu is an Assistant Professor of Marketing in the School of Management at Marist College. She earned her PhD in Marketing from the Carson College of Business at Washington State University. Professor Liu's primary research interests focus on various aspects of Marketing Strategy theory and practice, including Sales-Accounting Interface, Sales Management, Turnover, Customer Directed Deviance, and Customer Relationship Management. Her research has been presented at prestigious conferences such as the American Marketing Association Winter Academic Conference and the Institute for The Study of Business Markets Academic Conference.
Before joining Marist, Professor Liu had five years of teaching experience at Washington State University, where she instructed courses on Principles of Marketing, Digital Marketing, and International Marketing.
PhD, Marketing, Washington State University
MSBA, Marketing, Washington State University
BA, Marketing, Washington State University
BA, Hospitality Business Management, Washington State University