Advertising

School of Communication & The Arts

A Hands-On Concentration That Provides A Competitive Edge

The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising and its related fields. This concentration provides hands-on exposure to the industry which will give you a competitive edge when you enter the field after graduation.

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Student Learning Outcomes >

Meghan Lai: Building a Branding Portfolio

Meghan has had an enriching college experience. She spent a semester in Prague, where she interned for Prague Pride, the Czech Republic’s largest LGBT organization, and organized a business forum encouraging companies to commit to increasing diversity and decreasing bias.

Her advisor, Professional Lecturer of Advertising Joanna D’Avanzo, recently connected her with a local company, and she is now working on a branding and marketing campaign for them.

Meghan Lai
Honolulu, HI
Communication major, Advertising concentration, Graphic Design minor

Read Meghan's Story

Meghan Lai: Building a Branding Portfolio

Meghan has had an enriching college experience. She spent a semester in Prague, where she interned for Prague Pride, the Czech Republic’s largest LGBT organization, and organized a business forum encouraging companies to commit to increasing diversity and decreasing bias.

Her advisor, Professional Lecturer of Advertising Joanna D’Avanzo, recently connected her with a local company, and she is now working on a branding and marketing campaign for them.

Meghan Lai
Honolulu, HI
Communication major, Advertising concentration, Graphic Design minor

Read Meghan's Story

Image of students presenting to advertising class.

Follow The Path That Best Fits You

After exploring the advertising industry, its disciplines, and its place in society, you’ll choose between two courses of study with emphasis in either Creative or Marketing.

The Creative Emphasis prepares you to conceptualize, create, and produce advertising for all media. You’ll engage in projects creating and producing advertising for real clients, like newspapers, magazines, transit, TV, radio, and the web. At the end of this program, you will have a portfolio of sample advertising work to show prospective employers.
The Marketing Emphasis prepares students for careers in advertising agencies, working as an account executive, media buyer, researcher, brand manager, or sales representative. You’ll have the opportunity to research local businesses and present real advertising campaigns and proposals to them as your clients. With these hands-on projects in the industry, you’ll have real experience in the field that will give you an edge during your career search.

View Full Curriculum

Follow The Path That Best Fits You

After exploring the advertising industry, its disciplines, and its place in society, you’ll choose between two courses of study with emphasis in either Creative or Marketing.

The Creative Emphasis prepares you to conceptualize, create, and produce advertising for all media. You’ll engage in projects creating and producing advertising for real clients, like newspapers, magazines, transit, TV, radio, and the web. At the end of this program, you will have a portfolio of sample advertising work to show prospective employers.
The Marketing Emphasis prepares students for careers in advertising agencies, working as an account executive, media buyer, researcher, brand manager, or sales representative. You’ll have the opportunity to research local businesses and present real advertising campaigns and proposals to them as your clients. With these hands-on projects in the industry, you’ll have real experience in the field that will give you an edge during your career search.

View Full Curriculum

Develop the Skills to Set You Apart

Multimedia Production

You will be able to produce advertising materials for all forms of media, including but not limited to print, digital, visual, and audio production.

Campaign Development

You will successfully see campaigns through from concept to completion, graduating with a portfolio of campaign materials.

Branding & Visual Storytelling

Learn to develop your visual storytelling skills to drive brand recognition and create consistent branding initiatives.

Public Presentation

Develop skill and confidence in public presentation environments, from running meetings to presenting at national student advertising competitions.

Research & Consumer Insights

Practice research methods as they pertain to advertising, learn to analyze consumer insights, and apply data to real-world decision-making.

Advertising Business Practices

Become well-versed in the ins and outs of the advertising industry and develop solid business practices that will carry through to the workforce.

The Value of a Marist Education

At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.