Get a firsthand look at life at Marist University during our Summer Preview Day events! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. The last Summer Preview Day will be held on August 17.
Get a firsthand look at life at Marist University during our Summer Preview Day events! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. The last Summer Preview Day will be held on August 17.
Get a firsthand look at life at Marist University during our Summer Preview Day events! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. The last Summer Preview Day will be held on August 17.
Get a firsthand look at life at Marist University during our Summer Preview Day events! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. The last Summer Preview Day will be held on August 17.
The Public Relations concentration of the Communication major is geared toward our students who are interested in careers in Public Relations and related fields, resulting in career paths from Social Media Specialists to Corporate Communication Directors. Our program combines essential learnings that introduce and hone skills in courses like Campaign Management, Public Relations Writing Tools, Advanced Strategic Storytelling, Research & Analytics, among others. By studying both the principles and practice of the industry, you’ll have a competitive edge when you enter the field after graduation.
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The Public Relations curriculum prepares you for careers in a variety of fields related to corporate, nonprofit, public affairs, and social media. The courses offer hands-on experience as you learn about theory, research, and practice. Upon completion of the coursework, you'll will have a deeper understanding of media relations, social media, ethics, crisis communication, and campaign strategy. Unique to Marist’s Public Relations curriculum is our continued work with local businesses who often serve as real clients in courses. You'll be able to work directly with these clients to build materials specific to their needs.
Gain real-world experience and practical expertise through client-based projects, professional communication, and strategic problem-solving that prepare you for a wide range of PR careers. Student Learning Outcomes >
Develop skill and confidence in public presentation environments, from running meetings to presenting at national student competitions.
You will have the opportunity to work with real clients in a variety of courses but also through internship opportunities and student-run agency work. There are a number of ways to get involved in public relations outside of the classroom.
You will apply steps to analyze, research, execute and evaluate public relations campaigns using valuable insight and creative thinking.
You will apply elements of research and client relations to successfully see campaigns through from concept to creation.
You will apply a variety of research methods to find insight into identifying issues and engaging in problem solving, to preventing and managing crises, to making organizations responsive and responsible to their publics, among others.
You will research all aspects of the media landscape and understand the value of media relations. You will create press materials such as press releases, pitches, media alerts and more.
A Public Relations concentration generally includes courses in PR writing, campaign strategy, media relations, research, and analytics. A strong program combines communication strategy and writing with hands-on experience with real clients. At Marist, Public Relations concentration students build expertise through courses such as Campaign Management, Public Relations Writing Tools, and Advanced Strategic Storytelling. They develop skills in media relations, ethics, strategic communication, and client management. This blend of theory and practical application prepares students for successful careers in Public Relations after graduation.
At Marist University, Public Relations students gain PR experience before graduation by working with real clients, participating in student-run agency work, and pursuing internships that help them build professional portfolios and industry connections before entering the workforce. 83% of Marist students complete one or more internships before graduation.
At Marist University, local businesses regularly serve as real clients in PR courses, allowing students to develop communication materials, campaign strategies, and public relations solutions that address actual organizational needs. This hands-on approach helps students apply classroom learning to real business challenges.
Marist cultivates the intellectual growth and well-being of its students through unique and personalized combinations of coursework and experience in and out of the classroom. These experiences provide valuable personal growth and occupational expertise to reflect students' individual passions.
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