POUGHKEEPSIE (Sept. 12, 2017) - The Data & Marketing Association (DMA) has launched a new ‘CRM & Attribution’ Certificate program developed through a partnership with Marist College. The certificate is the first of three programs to be launched through the collaboration and is taught online and on-demand. 

Recognizing the need to produce more data-driven, complex, and on-demand courses convenient for their members, DMA and Marist collaborated to develop content for the ‘anytime, anywhere’ lifestyles of professionals today. 

“Marist became a natural partner to the DMA because of its leadership in keeping ahead of emerging business trends, its expertise in producing quality online video content, and its reputation as a higher education institution that places a high value on academic rigor,” said Dr. Lyn Lepre, Dean of the School of Communication and the Arts. “It was paramount to create a certificate program that would keep professionals engaged and provide them relevant information to enhance their training.” 

Spearheading the initiative for Marist are Joanna D'Avanzo, professional lecturer of advertising, and Kathleen Boyle, senior professional lecturer of advertising. Each have extensive experience in both the data and marketing industry and in education. Daniel Meyerson, production specialist with Marist's Media Center, is serving as the supervisor and head editor. "We have a talented team working on the DMA videos," added Lepre. "Each member brings a breadth of knowledge to help make online educational modules engaging and filled with cutting-edge information." 

The Marist team worked with the DMA and its collaborators in designing a dynamic video format that includes real-life examples, interesting case studies and compelling graphics. Content collaborators include DMA members IBM, MediaMath, OgilvyOne, Columbia University, American Express, Macy’s and others. 

Top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training. This certificate program builds upon DMA’s education resources offered in a variety of channels, including in-person, live-online, self-paced online or custom in-house enterprise training. All DMA marketing courses may be found at https://thedma.org/marketing-education/all-marketing-courses/. 

The Marist/DMA certificate course may be found at https://thedma.org/marketing-education/marketing-courses/crm-and-database-marketing/using-data-know-customer-crm-attribution-certificate/.

Marist also offers special tuition pricing for all DMA members and their immediate adult family members. More about this can be found at http://www.marist.edu/admission/graduate/data-marketing-association.html.

About Marist:

Marist College, recognized for excellence by The Princeton Review, U.S. News & World Report, Kiplinger's Personal Finance, Barron's Best Buys in College Education, and Entrepreneur, is a highly selective comprehensive liberal arts institution noted for its leadership in the use of technology in and out of the classroom. Founded in 1929, Marist overlooks the Hudson River in Poughkeepsie, New York, midway between New York City and Albany, the state capital. Marist is ecumenical in character and reflects the ideals of the founder of the Marist Brothers, St. Marcellin Champagnat: commitment to excellence in education, a pursuit of higher human values, and dedication to the principle of service. Marist is dedicated to helping students develop the intellect and character required for enlightened, ethical, and productive lives in the global community of the 21st century. Marist educates 4,700 traditional-age undergraduate students and over 1,300 adult and graduate students in 47 undergraduate majors and 14 graduate programs, including fully online MBA, MPA, MS, and MA degrees.

About the Data & Marketing Association (DMA): 

Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA's brand-leading membership is made up of over 1,400 organizations that are today's innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers' ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem's most vexing challenges; educating today's members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA's portfolio of other live events.