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Summer Pre-College: Fashion Merchandising

Earn college credits this summer while learning about business, promotion, and product development in the fashion industry.

Summer Pre-College: Fashion Merchandising

Session 1 (Poughkeepsie, NY): The 2020 Session 1 programs will run June 28th - July 11th.
Session 2 (NYC): The 2020 Session 2 programs will run July 12th - July 25th.

Are you interested in majoring in fashion merchandising?  Curious about the possible careers in the fashion industry?  Want to increase your knowledge of fashion terminology and significant companies, brands, and people within the industry?  This course will dissect the Marist College fashion merchandising degree and its three concentrations – Business, Promotion, and Product Development.  Over the two weeks, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed.  Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development and global merchandising.

 

 

Welcome to Marist's Summer Pre-College for Fashion Merchandising Program!

Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in technology in and out of the classroom. When prospective students see Marist–our beautiful location on the Hudson River, top-notch facilities, the faculty attentiveness, and the sheer enjoyment of their experience here–they want to join our community. At Marist, students get a premium education, develop skills, make lifelong friends, and finish ahead of the competition for their next steps.

Course Learning Outcomes

Upon completion of the course students will be able to:

  • Understand what actually a degree in Fashion Merchandising is.
  • Understand the differences between each concentration within the Marist College Fashion Merchandising Degree.
  • Understand and utilize basic terminology used to describe fashion as it relates to the industry.
  • Identify and understand the major players in the fashion industry over the last 100 years.
  • Discuss the impact of significant retail establishments on retailing and the consumers’ expectations when shopping.
  • Analyze the retail industry by consumer and understand the steps in strategic retail planning.
  • Understand how to identify target markets and consumer behavior.
  • Possess knowledge of all the elements that encompass a retailer’s total image positioning.
  • Understand the steps in procuring, developing, and selling merchandise.
  • Demonstrate how the right tools, materials, and techniques can enhance the communication of a brand via social media and integrated marketing
  • Explore how emerging global retailers/brands will shape the future retail landscape.
  • Offer insight into the various types of careers within the Fashion industry and where Marist Alumni are working within the industry.

 

Earn College Credits Over the Summer

Marist Summer Pre-College is geared toward sophomores, juniors, and seniors in high school. Both session 1 and 2 are introductory courses, but the content varies slightly between the two sessions. This gives students the opportunity to choose the session that works best for their schedule, or stay for 4 weeks and earn 6 college credits!

 

Program Cost

Please see below for the 2020 Pre-College program costs. Cost includes tuition & fees, housing & all meals, field trips, and all course materials. Cost does not include travel expenses. Students may wish to bring funds for incidentals, shopping at the Marist Bookstore or the local mall, souvenirs, and any personal items they wish to purchase.