Summer Pre-College Admission

Fashion Merchandising

Session 1: The 2019 Session 1 programs will run June 30th - July 13th.
Session 2: The 2019 Session 2 programs will run July 14th - July 27th.

Do you have what it takes to become a fashion marketer and merchandiser?  Are you interested in pursuing a career in the Fashion Industry?  The Marist College Fashion Merchandising Summer Institute provides you with an opportunity to “try on” some of the exciting elements of the fashion business while attending an intensive thirteen-day program on the beautiful Marist College campus.  Upon completion of the course, high school students will receive three college credits along with the opportunity to explore the exciting world of fashion merchandising.

 

 

Welcome to Marist!

Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in technology in and out of the classroom. When prospective students see Marist–our beautiful location on the Hudson River, top-notch facilities, the faculty attentiveness, and the sheer enjoyment of their experience here–they want to join our community. At Marist, students get a premium education, develop skills, make lifelong friends, and finish ahead of the competition for their next steps.

This year we are excited to offer two different fashion merchandising summer pre-college programs!

Fashion Merchandising I: Fashion Merchandising for Buyers:  Within this course, students will explore the planning, procurement and marketing aspects of the fashion retail business.  They will learn to research target markets, analyze business results and develop strategies that effectively meet the needs of consumers. Students will actively participate in skill-building exercises, and apply their knowledge in hands-on workshops. 

Students will explore the planning, procurement and marketing aspects of the fashion business.  They will learn to research target markets, analyze business results and develop strategies that effectively meet the needs of consumers. Students will actively participate in skill-building exercises, and apply their knowledge in hands-on workshops.  They will learn how the fashion world thinks, creates and solves problems.

The summer experience will be further enriched with a field trip to New York City in order to explore the New York City Fashion Industry and visit a fashion wholesale showroom.

Program Goals (Students will):

  • Analyze the retail industry by consumer, and understand the steps in strategic retail planning.
  • Understand how to identify target markets and consumer behavior.
  • Identify trends and build product assortments.
  • Gain knowledge into all of the elements that encompass a retailer’s total image positioning.
  • Learn the steps in procuring, developing and selling merchandise.
  • Offer deeper insight into the various types of careers within the retail industry, as well as developing creative fashion presentations for college and career.

 

Fashion Merchandising II: Social Media for Fashion Marketing: Within this course, students will explore storytelling in the digital world. Understanding the consumer, the hyper-connected consumer, marketing tactics and the impact of building a social media voice and following.

Social media has changed the world we live in and the fashion industry is no exception. With YouTube being the world’s second most popular website, over a third of the world’s population using Facebook on a monthly basis, and over 95 million photos and videos shared on Instagram daily, more and more consumers are finding their fashion inspiration and shopping motivation on social media. This course will include theory and hands-on work on projects that span all manner of social media with a focus on the fashion industry.  Studies of the impact of social media on the fashion business, emerging trends, influencers, best practices and other points linked to this rapidly changing aspect of business promotion will be conducted.

The summer experience will be further enriched with a field trip to New York City in order to explore the New York City Fashion Industry and visit a digital marketing firm.

Program Goals (Students will):

  • Utilize predominate social media platforms and comprehend their relevance and benefit to the fashion industry.
  • Understand how bloggers and social media disrupted the fashion industry forever changing it.
  • Recognize how different customer segments (demographics, generations) connect and engage with a brand through social media.
  • Be familiar with how to create business accounts/pages on the main social media networks.
  • Implement an effective and comprehensive social media campaign.
  • Learn how to analyze the key data metrics of social media and make informed decisions based on those findings.

 

College Credit

Marist Summer Pre-College is geared toward sophomores, juniors, and seniors in high school. Both session 1 and 2 are introductory courses, but the content varies slightly between the two sessions. This gives students the opportunity to choose the session that works best for their schedule, or stay for 4 weeks and earn 6 college credits!

 

Program Cost

Please see below for the 2019 Pre-College program costs. Cost includes tuition & fees, housing & all meals, field trips, and all course materials. Cost does not include travel expenses. Students may wish to bring funds for incidentals, shopping at the Marist Bookstore or the local mall, souvenirs, and any personal items they wish to purchase.