Summer Pre-College:
Fashion Merchandising

COVID-19 Summer Pre-College Update

At Marist, our top priority is ensuring the safety and well-being of our students. With that in mind, the decision has been made to adapt our Summer Pre-College 2021 program to a 3-week online experience from July 12 - 30 with 14 course options.

Summer Pre-College: Fashion Merchandising A to Z

Are you interested in majoring in fashion merchandising?  Curious about the possible careers in the fashion industry?  Want to increase your knowledge of fashion terminology and the significant companies, brands, and people within the industry?  This course will dissect the Marist College fashion merchandising degree and its three concentrations – Business, Promotion, and Product Development.  Throughout the session, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed along with multiple industry guest speakers.  Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development, and global merchandising.

 

 

Welcome to Marist's Summer Pre-College for Fashion Merchandising Program!

Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in technology in and out of the classroom. When prospective students see Marist–our beautiful location on the Hudson River, top-notch facilities, the faculty attentiveness, and the sheer enjoyment of their experience here–they want to join our community. At Marist, students get a premium education, develop skills, make lifelong friends, and finish ahead of the competition for their next steps.

An Exploration of Fashion Merchandising - Rebecca Russo Brown & Stephanie Conover

This course will dissect the Marist College fashion merchandising degree and its three concentrations – Business, Promotion, and Product Development. 

Throughout the session, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed along with multiple industry guest speakers.  Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development, and global merchandising.

Learning Outcomes

Upon completion of the course students will be able to:

  • Understand what a degree in Fashion Merchandising actually is.
  • Understand the differences in each concentration within the Marist College Fashion Merchandising Degree.
  • Understand and utilize basic terminology used to describe fashion as it relates to the industry.
  • Identify and understand the major players in the fashion industry over the last 100 years.
  • Discuss the impact of significant retail establishments on retailing and the consumers’ expectations when shopping.
  • Analyze the retail industry by consumer and understand the steps in strategic retail planning.
  • Understand how to identify target markets and consumer behavior.
  • Possess knowledge of all the elements that encompasses a retailer’s total image positioning.
  • Understand the steps in procuring, developing, and selling merchandise.
  • Demonstrate how the right tools, materials, and techniques can enhance the communication of a brand via social media and integrated marketing
  • Explore how emerging global retailers/brands will shape the future retail landscape.
  • Offer insight into the various types of careers within the Fashion industry and where Marist Alumni are working within the industry.

Earn College Credits Over the Summer

Marist Summer Pre-College is geared toward sophomores, juniors, and seniors in high school. Upon successful completion of the Fashion Merchandising Program, each student will earn three (3) transferable college credits for the Marist College course, FASH 104N – Fashion A-Z.

Program Cost

$1,500