School of Communication and the Arts
Fashion design students compete in national Diet Coke challenge
Once again, Marist fashion design students are competing at a national level with great success.
In June 2012, the Council of Fashion Designers of America (CFDA) and Diet Coke entered into a partnership to launch the Diet Coke Young Designers Challenge.
The goal of the design challenge was to find the identifying graphic element that best supports their current STAYEXTRAORDINARY campaign and Diet Coke's recent can redesign.
Diet Coke made a permanent packaging design change to their cans. The design, created by Turner Duckworth, features a section of the Diet Coke logo, cropped to prominently feature the "D" and the 'k.' The can's color scheme, red and black on a silver background remains the same.
The context was open to designers from top fashion schools, and specifically asked for "an original 'extraordinary' graphic element for a woman's t-shirt that makes a statement about Diet Coke and those who drink it."
CFDA and Diet Coke asked that the students focus more on the graphic design rather than a text design.
The top 20 designs were chosen by fans casting their votes at online.
Four Marist students made the top 20 finalists: Renee Tomic, '15; Adele Jackson, '15; Victoria Schermerhorn '15; and Brianna Sherlock, '15.
After the nationwide voting, the winning T-shirt design and two runners-up were selected by big names in fashion including Vince Voron, associate vice president, strategic design and integrated marketing content, Coca-Cola North America, creative experts from Target and designers Zac Posen, Cynthia Rowley and L'Wren Scott.
Tomic's design was chosen as one of the two runners-up selected by the judging panel.
"This was my very first national design contest and I was really happy and proud of all the Marist fashion design students who placed in the Diet Coke CFDA contest," Tomic said. "Even though, there were a lot of limits and guidelines we had to follow, it was still really fun creating my own t-shirt design. I have all my design teachers through the years past to thank, because of them I had the skills to develop my design."
She received a $2,500 scholarship. Jackson, Schermerhorn and Sherlock as finalists will each receive $250 scholarships.