B.S. Fashion Merchandising, Fashion Promotion concentration

The Fashion Program builds on the College’s strong liberal arts tradition with a curriculum designed to keep pace with the changing needs of the fashion industry.

Students develop creative, technical, and business skills that position them for successful employment. Internships are an integral part of the learning experience in the Fashion Program, as is the effective use of technology, including computer-aided design and industry-specific software.

The Fashion Program for Fashion Merchandising features a comprehensive curriculum leading to the Bachelor of Science Degree. Students may choose from three concentrations

• Business concentration
• Product Development concentration
• Fashion Promotion concentration

The Business concentration focuses on the planning, procurement, and marketing aspects of the fashion business. Students learn to research target markets, analyze business results, manage the supply chain, and develop strategies that effectively meet the needs of consumers.

The Product Development concentration explores the development of private label or branded merchandise, supply chain management, and the use of product data management techniques.

The Fashion Promotion concentration is geared toward the student seeking a career in fashion public relations or advertising, event production or on-line promotion.

A capping course is required for all senior Merchandising students. The capstone project requires that the student relate his/her knowledge of fashion merchandising and program concentration, related courses and the core, often in collaboration with major fashion companies. Fashion Merchandising students may also pursue a Product Development minor.

Project Requirement: Students wishing to enter the Fashion Merchandising major must submit the required project.

Course Requirements in Fashion Merchandising with a Fashion Promotion Concentration

FASH 100 Fashion in Culture & Commerce 3 cr

FASH 200 Textiles 3 cr

FASH 245 Digital Fashion Design I 3 cr

FASH 265 Retailing Principles & Practices 3 cr

FASH 235 Fashion Trend Forecasting & Analysis 3 cr

FASH 300 Product Development 3 cr

FASH 341 Branding & Licensing 3 cr

FASH 381 History of Modern Fashion 3 cr

FASH 400 Employment Seminar 1 cr

FASH 455 Global Merchandising Strategies 3 cr

FASH 477 Fashion Merchandising Capstone 3 cr

Student will choose 3 courses from the following (3 credits each): 9 credits

FASH 261 Event Planning

FASH 269 Visual Merchandising

FASH 266 Writing for Fashion

FASH 295 Fashion Show Production

FASH 306 Sustainability in Fashion

FASH 315 Retail Entrepreneurship

FASH 367 Advanced Fashion Show Production

Credit Requirement in Fashion Merchandising with a Fashion Promotion Concentration 40 cr

Course Requirement in Related Fields

ART 281 History of Costume 3 cr

COM 102 Introduction to Communication 3 cr

COM 103 Digital Toolbox 3 cr

COM 211 Fundamentals of PR Theory & Practice 3 cr

COM 220 Intro to Strategic Advertising 3 cr

Students will choose 2 courses from the following: (3 credits each): 6 credits

COM 333 Applied Research Analytics

COM Special Topics

COM 348 Integrated Strategies, Tactics and Shareholders

Credit Requirement in Related Fields 21 cr

Total Credit Requirement for a Major in Fashion Merchandising with a Fashion Promotion Concentration 61 cr

Foundation

First Year Seminar 4 cr

Writing for College 3 cr

Distribution

PHIL 101 Philosophical Perspectives 3 cr

Ethics, Applied Ethics, or Religious Studies 3 cr

Fine Arts 0 cr (fulfilled by related field req.)

History 3 cr

Literature 3 cr

Mathematics 3 cr

Natural Science 3 cr

Social Science 3 cr

Pathway* 12 credits

Courses addressing an interdisciplinary topic

Total Core/Liberal Studies Requirements 40 cr

Electives 19 credits

Total Credit Requirement for Graduation 120 cr

* Breadth and Pathway courses may overlap, but all students must take a total of 36 distribution credits (including related field requirements). Students majoring in Breadth areas may apply a maximum of 6 credits to their distribution total. If applicable to a Pathway, 3 credits may come from disciplines outside of Core Breadth areas. Although foreign language and culture courses are not required within the Core, courses in these fields may be used to fulfill distribution requirements. See the Core/LS Program website for a detailed list of all courses that satisfy distribution requirements