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About
Marist University Summer Preview Days
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held July 29, August 14, and August 17.
About
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Academics
Marist University Summer Preview Days
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held July 29, August 14, and August 17.
Academics
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Admission & Financial Aid
Marist University Summer Preview Days
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held July 29, August 14, and August 17.
Admission & Financial Aid
-
Student Life
Marist University Summer Preview Days
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held July 29, August 14, and August 17.
Student Life
- Athletics
Jun Wang
Assistant Professor of Marketing
Bio
Dr. Jun Wang is an Assistant Professor of Marketing in the School of Management at Marist University. She earned her PhD in Marketing from the Isenberg School of Management at the University of Massachusetts Amherst. Professor Wang's research interests focus on consumer behavior, particularly at the intersection of technology and social influence, examining how technology affects consumer behavior, social norms, and decision-making. She employs a variety of methods, including experimental designs, qualitative approaches, and physiological tools such as eye tracking. She has presented her research at top conferences in the marketing field, including the Association for Consumer Research, the Society for Consumer Psychology, the Winter/Summer AMA Academic Conference, the Academy of Marketing Science, and the Society for Marketing Advances.
Professor Wang had three years of teaching experience at UMass Amherst, where she taught Marketing Research and Consumer Behavior.
Education
PhD, Marketing, University of Massachusetts Amherst, 2026
MS, International Business, University of Delaware, 2015
BBA, Marketing & Management, Ohio University, 2014
Research Interests / Areas of Focus
Digital Engagement, Digital Tipping, Services Marketing, Social Influence
Selected Presentations
"Cue Me If You Want My Tip: An Investigation of Tipping Norm Cues on Customers' Tipping Behavior."
- Winter AMA Academic Conference, 2026
- Association for Consumer Research, 2025
- Society for Marketing Advances, 2025
"Will You Like Me? An Investigation of Soliciting Strategy on Social Media Engagement."
- Academy of Marketing Science, Montreal, 2025
- Summer AMA Academic Conference, Boston, 2024
"Mukbang, and the Paradoxical Simultaneity of Disgust and Pleasure."
- Society for Consumer Psychology, San Juan, PR, 2023
- Summer AMA Academic Conference, Chicago, 2022
Awards and Honors
Fellow, AMA-Sheth Foundation Doctoral Consortium, Ohio State University, 2025
Fellow, AMS Doctoral Consortium, 2025
Graduate Student Government Research and Travel Grant Award, UMass Amherst, 2025
Graduate ISOM Fellowship, 2025
Harold E. Hardy Scholarship, UMass Amherst, 2024 & 2025
Society for Consumer Psychology Doctoral Student Scholarship, 2023
Three Minute Thesis Competition Runner-up, UMass Amherst, 2022