Two students participating in a psychological study

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Jun Wang

Assistant Professor of Marketing

Bio

Dr. Jun Wang is an Assistant Professor of Marketing in the School of Management at Marist University. She earned her PhD in Marketing from the Isenberg School of Management at the University of Massachusetts Amherst. Professor Wang's research interests focus on consumer behavior, particularly at the intersection of technology and social influence, examining how technology affects consumer behavior, social norms, and decision-making. She employs a variety of methods, including experimental designs, qualitative approaches, and physiological tools such as eye tracking. She has presented her research at top conferences in the marketing field, including the Association for Consumer Research, the Society for Consumer Psychology, the Winter/Summer AMA Academic Conference, the Academy of Marketing Science, and the Society for Marketing Advances. 

Professor Wang had three years of teaching experience at UMass Amherst, where she taught Marketing Research and Consumer Behavior. 


Education

PhD, Marketing, University of Massachusetts Amherst, 2026
MS, International Business, University of Delaware, 2015
BBA, Marketing & Management, Ohio University, 2014 


Research Interests / Areas of Focus

Digital Engagement, Digital Tipping, Services Marketing, Social Influence


Selected Presentations

"Cue Me If You Want My Tip: An Investigation of Tipping Norm Cues on Customers' Tipping Behavior."

  • Winter AMA Academic Conference, 2026
  • Association for Consumer Research, 2025
  • Society for Marketing Advances, 2025

"Will You Like Me? An Investigation of Soliciting Strategy on Social Media Engagement." 

  • Academy of Marketing Science, Montreal, 2025
  • Summer AMA Academic Conference, Boston, 2024

"Mukbang, and the Paradoxical Simultaneity of Disgust and Pleasure."

  • Society for Consumer Psychology, San Juan, PR, 2023 
  • Summer AMA Academic Conference, Chicago, 2022 

Awards and Honors

Fellow, AMA-Sheth Foundation Doctoral Consortium, Ohio State University, 2025

Fellow, AMS Doctoral Consortium, 2025

Graduate Student Government Research and Travel Grant Award, UMass Amherst, 2025

Graduate ISOM Fellowship, 2025

Harold E. Hardy Scholarship, UMass Amherst, 2024 & 2025

Society for Consumer Psychology Doctoral Student Scholarship, 2023

Three Minute Thesis Competition Runner-up, UMass Amherst, 2022

Contact Information

Academic School

School of Management

Office

Dyson 2051

Email

jun.wang1@Marist.edu

Phone

(845) 575-3000 ext. 2409