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About
First-Year Application Deadline
Don't miss your chance to apply to Marist and join the Red Fox Family!
• Early Decision II and Regular Decision: Sunday, Feb. 15About
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Academics
First-Year Application Deadline
Don't miss your chance to apply to Marist and join the Red Fox Family!
• Early Decision II and Regular Decision: Sunday, Feb. 15Academics
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Admission & Financial Aid
First-Year Application Deadline
Don't miss your chance to apply to Marist and join the Red Fox Family!
• Early Decision II and Regular Decision: Sunday, Feb. 15Admission & Financial Aid
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Student Life
First-Year Application Deadline
Don't miss your chance to apply to Marist and join the Red Fox Family!
• Early Decision II and Regular Decision: Sunday, Feb. 15Student Life
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Saurabh (Mobi) Singh
Assistant Professor of Marketing
Bio
Mobi Singh is an Assistant Professor of Marketing at Marist School of Management. He earned his Ph.D. in Marketing from Kent State University in Ohio. Mobi also earned an MBA from Illinois State University in 2017. Before entering academia, Mobi was an enterprenuer for about ten years. He started successful ventures in multiple Southeast Asian countries and specialized in new product development as well as international trade.
Mobi's current research interests are related to the application of Artificial Intelligence in digital advertising. Specifically, his interests are in the research topics of digital humans, chatbots, virtual influencers, and AI based programmatic advertising. Mobi teaches a wide variety of courses with an emphasis on real world application of class material. The courses include Marketing Research, Advertising & Promotion, Consumer Behavior, and Marketing Principles.
Education
PhD, Marketing, Kent State University, 2023
MBA, Illinois State University, 2017
BE, Computer Science, Maharishi Dayanand University, 2008
Research Interests / Areas of Focus
Social Media Marketing, Privacy Concerns, Influencer Marketing, Artificial Intelligence in Advertising, Embodied Conversational Agents, Material Science, Women Enterprenuership
Publications
Darani, M. M., Mirahmad, H., Raoofpanah, I., Singh, S., & Groening, C. (2023). Managerial responses to online communication: The role of mimicry in affecting third-party observers' purchase intentions. Journal of Business Research, 166, 113979.
Solanki, P., Sancheti, G., & Singh, S. (2021). Sustainable Use of Waste Glass in Pavement Systems–Review, Limitations and Potential Application. The Journal of Solid Waste Technology and Management, 47(2), 235-251.
Book Chapters
Singh, S., Hisrich, R., Guo, X. (2022). Social Media Use by Artisans. In: Dana, LP., Ramadani, V., Palalic, R., Salamzadeh, A. (eds) Artisan and Handicraft Entrepreneurs. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-82303-0_11
Singh, S. M., & Hisrich, R. (2022). Women Entrepreneurs in Libya. In Women Entrepreneurs in North Africa: Historical Frameworks, Ecosystems and New Perspectives for the Region (pp. 123-135).
Conference Presentations
Milad Mohammadi Darani, Hooman Mirahmad, Iman Raoofpanah, Mobi Singh, Christopher Groening (2021), "The Role of Managerial Mimicry in Online Interactions" EWOM2021 (a virtual symposium on electronic word-of-mouth)
Singh, Saurabh (Mobi); Boffa, Michael; and Aderoju, Joseph, "Sustainable use of waste glass in construction materials" (University Research Symposium 2019 – Illinois State University, Normal Illinois)
Solanki, P., Singh, Saurabh and Boffa, M., "Recycled Glass: Cement/Fly Ash Substitute in CLSM" (United States Environmental Protection Agency 2019 P3 National Student Design Expo, Boston, MA; June 2019)