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About
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
About
-
Academics
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
Academics
-
Admission & Financial Aid
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
Admission & Financial Aid
-
Student Life
Marist College to Become Marist University
University designation reflects breadth of global opportunities and bold vision for Marist's next century.
Student Life
- Athletics
Mohammadali Koorank Beheshti
Assistant Professor of Marketing / Founding Director of Marketing Lab
Bio
Dr. Mohammadali Koorang Beheshti is an Assistant Professor of Marketing in Marist College’s School of Management and the founding director of the Marketing Lab. He earned his Ph.D. in Marketing from the Strome College of Business at Old Dominion University. Dr. Beheshti has presented his research at international conferences and published in prestigious peer-reviewed journals, including the Journal of Business Research and the Journal of Interactive Marketing. His research covers a wide range of topics, including the effectiveness of AI-driven chatbots, social media influencers, game advertisements, consumer-to-consumer interactions, the role of empathy in consumer behavior, and cross-cultural advertising.
As the director of the Mahsa Amini Social Media Competition, Dr. Beheshti aims to engage students in social activism by encouraging the creation of impactful social media content that highlights inspiring stories of ordinary people who have fought for a better world, fostering engagement in social justice and advocacy. In his role as the founding director of the Marketing Lab, he is committed to fostering innovative, ethical, and impactful business practices through the integration of marketing and emerging technologies.
Dr. Beheshti teaches a variety of undergraduate and MBA courses, including Digital Marketing, Marketing Problems and Policies, Marketing Management, and a lab-based course designed to train students in using AI-powered physiological measurement tools to analyze human reactions to marketing stimuli. His teaching equips students with cutting-edge skills to excel in today’s dynamic and ever-evolving business environment.
Education
BS, Mechanical Engineering, University of Tehran
MBA, Sharif University of Technology
PhD, Marketing, Old Dominion University
Selected Publications
Ashouri, S., Beheshti, M. K., & Gopinath, M. (2024). EXPRESS: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: the Mediating Role of Inferred Difficulty. Journal of Interactive Marketing, 10949968241296880.
Koorank Beheshti, M., Gopinath, M., Ashouri, S., & Zal, S. (2023). Does polarizing personality matter in influencer marketing? Evidence from Instagram. Journal of Business Research, 160, 113804.
Ford, J., West, D., Koorank Beheshti, M., & Luong, V. (2023). Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022. Journal of Business Research, 167, 114176.
Selected Presentations
Ashouri, S., Koorank Beheshti, M., Gopinath, M., "The player lost the game ad; do I want to play? Effect of game ad outcome on intention to install." Paper presented at the American Marketing Association Summer Academic Conference, August 2023.
Ziarati, B., Najmi, M., Koorank Beheshti, M., "Maximizing the effectiveness of online behavioral ads: Understanding the role of plasticity score and data source." Paper presented at the American Marketing Association Summer Academic Conference, August 2023.
Koorank Beheshti, M., Liu-Thompkins, Y., "Is this 4.5-star equal to that 4.5-star? Investigating the role of perspective taking in consumers’ inference about online reviews." Paper presented at the American Marketing Association Summer Academic Conference, August 2022.
Koorank Beheshti, M., Liu-Thompkins, Y., "More than a selfie: Investigating the contagious effect of eye gaze on boosting the impact of positive user-generated content." Paper presented at the American Marketing Association Summer Academic Conference, August 2022.
Koorank Beheshti, M., Liu-Thompkins, Y., Koorang Beheshti, M., "Investigating the competition between price and valence of online reviews to influence consumers’ perception of product quality." Paper presented at the American Marketing Association Summer Academic Conference, August 2021.
Koorank Beheshti, M., Gopinath, M., Ashouri, S., Zal, S., "Can polarization on social media affect influencer effectiveness? Mediating role of motivated reasoning." Paper to be presented at the Academy of Marketing Science Annual Conference, May 2022.
Koorank Beheshti, M., Liu-Thompkins, Y., Koorang Beheshti, M., "Investigating the competition between price and valence of online reviews to influence consumers’ perception of product quality." Paper presented at the American Marketing Association Summer Academic Conference, August 2021.
Zal, S., Koorank Beheshti, M., Harrison, K., "The impact of COVID-19 on cleaning surcharges in the hospitality accommodations." Paper presented at the American Marketing Association Summer Academic Conference, August 2021.
Koorank Beheshti, M., Gopinath, M., Luong, V., "Does polarizing personality matter for social media ads?" Paper presented at the American Marketing Association Summer Academic Conference, August 2020.
