Gain a foundational-level understanding of fashion trend theories; begin to effectively anticipate, understand, and utilize basic terminology used to describe fashion, garments and textiles; and explain the process of apparel production from concept.
School of Communication & The Arts
A Focused Concentration for the Fashion Industry
This Fashion Business Concentration within the Fashion Merchandising program is designed to enhance the educational experience for students and allows you to hone in on your interests in the industry. By focusing more deeply on the business principles and practices of the industry, you’ll have a competitive edge when you enter the field after graduation.
Develop The Skills Needed To Succeed
Understand theory and practice components for forecasting fashion and use professional case studies to demonstrate each technique and concept. Learn the mechanics and functions of trends and responsibilities of the Fashion Forecaster.
Learn the ability to develop trend concept boards for visual presentation in order to convey inspiration, color, fabrics, styling, and key items.
Analyze the retail industry by store/customer type, and store strategy. Understand different consumer behaviors and perform a trading area analysis, identify target markets, and discuss how relationship marketing is the key to success.
Learn mathematical concepts involved in profitable merchandising, understand the approach used in organizing the buying activities of retail organizations that affect profit, and explore the scope of responsibilities for a buyer.
Prepare for your senior capstone project, where you will develop a research report that defines a successful product, marketing, and financial plan. You will be required to present your project to a group of faculty and industry executives.
The Value of a Marist Education
At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.