Fashion Business

School of Communication & The Arts

This Fashion Business Concentration within the Fashion Merchandising program is designed to enhance the educational experience for students and allows you to hone in on your interests in the industry. By focusing more deeply on the business principles and practices of the industry, you’ll have a competitive edge when you enter the field after graduation.

Cameron Smith: Marist Provides a Sense of Community

“One thing that made me stay at Marist was the fact that I knew when I graduated I was going to be successful. The teachers, the staff, and the professors provide a community feeling, and people have pushed me to do better. I’m not just a number; people want me to do well.”

Cameron Smith
Fashion Merchandising major, Business, English, and Theatre minor
Atlanta, GA

Read Cameron’s Story

Cameron Smith: Marist Provides a Sense of Community

“One thing that made me stay at Marist was the fact that I knew when I graduated I was going to be successful. The teachers, the staff, and the professors provide a community feeling, and people have pushed me to do better. I’m not just a number; people want me to do well.”

Cameron Smith
Fashion Merchandising major, Business, English, and Theatre minor
Atlanta, GA

Read Cameron’s Story
Image of student working with faculty member in senior fashion lab.

Striking a Balance Between Fashion and Business

The Fashion Business curriculum not only incorporates business coursework into your educational plan, but it integrates with the Fashion majors by teaching you about business principles as they apply to the fashion industry. You’ll continue to have access to leading faculty in Fashion, but now you’ll also be working with leading faculty in Business, Marketing, Accounting, and Economics. You’ll take courses such as:

  • Intro to Strategic Advertising
  • Merchandise Planning & Control
  • Buying and Planning
  • Financial Management
  • Marketing Principles

Striking a Balance Between Fashion and Business

The Fashion Business curriculum not only incorporates business coursework into your educational plan, but it integrates with the Fashion majors by teaching you about business principles as they apply to the fashion industry. You’ll continue to have access to leading faculty in Fashion, but now you’ll also be working with leading faculty in Business, Marketing, Accounting, and Economics. You’ll take courses such as:

  • Intro to Strategic Advertising
  • Merchandise Planning & Control
  • Buying and Planning
  • Financial Management
  • Marketing Principles

Develop The Skills Needed To Succeed

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Fashion Theory

Gain a foundational-level understanding of fashion trend theories; begin to effectively anticipate, understand, and utilize basic terminology used to describe fashion, garments and textiles; and explain the process of apparel production from concept.

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Fashion Trend Forecasting & Analysis

Understand theory and practice components for forecasting fashion and use professional case studies to demonstrate each technique and concept. Learn the mechanics and functions of trends and responsibilities of the Fashion Forecaster.

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Concept Board Development

Learn the ability to develop trend concept boards for visual presentation in order to convey inspiration, color, fabrics, styling, and key items.

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Retail Strategies

Analyze the retail industry by store/customer type, and store strategy. Understand different consumer behaviors and perform a trading area analysis, identify target markets, and discuss how relationship marketing is the key to success.

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Analytical Merchandising

Learn mathematical concepts involved in profitable merchandising, understand the approach used in organizing the buying activities of retail organizations that affect profit, and explore the scope of responsibilities for a buyer.

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Public Presentation

Prepare for your senior capstone project, where you will develop a research report that defines a successful product, marketing, and financial plan. You will be required to present your project to a group of faculty and industry executives.

At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.

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Of current students are satisfied with their Marist Experience

Image of 84.7 percent
Graduation rate, higher than the average for public and private colleges

Image of 98 percent
Employed or attending grad school 6 months after graduation

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