Integrated Marketing Communication
IMC Undergraduate Degree Requirements
Do I Need an Undergraduate Marketing or Communication Degree to Apply for the IMC Graduate Program?
The Integrated Marketing Communication Master's degree program is a great stepping-stone for anyone looking to advance his or her marketing and/ or communication career. Interested students who have previously completed their undergraduate degree in Communication or Marketing at accredited institutions are encouraged to apply for their Master's in Integrated Marketing Communication. Although an undergraduate degree in Communication or Marketing is preferred, the IMC program also encourages those looking for a career change to apply. Students in the program come from a variety of academic backgrounds including technical services, healthcare, education, and more. Learn more about the students in the IMC program here.
Earning an online Master's degree in Integrated Marketing Communication will take skills learned at the undergraduate level a step further, teaching students to excel in a fast paced digital marketing and communication environment. IMC students will graduate with the ability to become leaders in the digital marketing industry.
If you are interested in advancing your career through the Integrated Marketing Communication Master's degree program, contact us to speak with one of our program advisors to start the application process and answer any questions you may have.
The Marist IMC program is a 100% online degree, allowing professionals the ability to continue working in their careers while honing their marketing communication skill set through a graduate degree. The Integrated Marketing Communication program offers courses in Advertising Management, Public Relations, Social Media Strategies, Marketing Research, Marketing Foundations, Brand Management, Marketing Analytics, Global Consumer Insights and more.