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Data & Marketing Association Academic Affiliation

DMA logo Founded in 1917, the Data & Marketing Association has one hundred years of leadership in the industry and is the world’s largest trade association dedicated to advancing and protecting data-driven marketing. It is also the largest organization for innovators, artists, creators, writers, analysts, and strategists of all things related to marketing powered by data. They provide innovation that accelerates business growth and brand experiences as well as education that develops talent and insights into best practices.

The DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. Their members span the marketing ecosystem and have the passion for accelerating industry diversity and innovation. The Data & Marketing Association supports and drives their members to reach their fullest potential.

As a way of saying "thank you" to the many DMA members who reside in our community, Marist College is offering special tuition pricing for all members and their immediate adult family members.

Special Tuition Pricing for Members

Data & Marketing Association members, along with their immediate adult family members, will receive the following benefits:

  • A tuition discount on eligible graduate and adult undergraduate degree programs. For our complete list of eligible programs and discounted pricing visit our eligible programs and pricing page.
  • Options for Full-Time and Part-Time Master's and Bachelor's degree programs offered 100% online, in-class, or a mix of both.

Data & Marketing Association members and their immediate adult family members must show proof of membership in order to qualify for the discounted tuition rate.

Adult undergraduate students are defined as students who began their Marist academic career at age 22 or older and who are applying through the Office of Adult Undergraduate Admission. Graduate students are those students who are initiating an application for a stand-alone masters degree through the Office of Graduate Admission. 

Final determination of eligibility is made by Marist College.

Complete our online inquiry form to receive more information. All contact information provided is confidential.

Programs Offered

Marist College offers students a variety of programs on-site and online for both graduate and adult undergraduate (ages 22+) learners.

Please visit our eligible programs and pricing page for more information.