Think. Analyze. Influence. The Next Generation of Marketing Mastery

The Marist Marketing Intelligence lab offers Marist students, faculty researchers, small businesses, and corporate partners the opportunity to design and execute rigorous neuro‐behavioral and biometric studies while applying advanced analytics, data visualization, and social listening techniques. It provides hands-on access to state-of-the-art measurement tools and collaborative industry partnerships that translate complex data into strategic marketing solutions.

The Marketing Intelligence Lab works with mid-size and regional organizations to generate rigorous, evidence-based insights into consumer behavior and decision-making. Combining academic research standards with applied marketing analytics, the lab is designed to support organizations that want to understand how and why customers respond to products, services, and experiences—beyond what traditional surveys or basic analytics can reveal. Our approach emphasizes methodological rigor, transparency, and collaboration, and we engage with external partners through clearly scoped projects and consultations rather than off-the-shelf solutions.

Recent hands-on training sessions have focused on applied biometric research, experimental design, and data interpretation, ensuring that our team—faculty and students alike—can work confidently and responsibly with advanced tools in real-world research contexts.