Marketing

School of Management

The marketing industry is perpetually evolving, with economic fluctuation and near constant new technology. In Marist’s Marketing concentration of the Business Administration major, you’ll become equipped with the skills to adapt to an ever-changing industry and have hands-on experiences to prepare you for a successful future in the workplace.

Elevate Your Understanding of Marketing

With an emphasis in the liberal arts and in-depth coursework in each concentration, the Marketing concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the Business Administration major, you’ll also dive deep into the world of marketing by taking:

  • Marketing Communications
  • Marketing Research
  • International Marketing
  • Marketing Policies & Problems
  • Image of students collaborating in a class.

    Elevate Your Understanding of Marketing

    With an emphasis in the liberal arts and in-depth coursework in each concentration, the Marketing concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the Business Administration major, you’ll also dive deep into the world of marketing by taking:

  • Marketing Communications
  • Marketing Research
  • International Marketing
  • Marketing Policies & Problems
  • “At my internship with the Miami Dolphins, I worked on and presented a three-year, multistage plan based on bringing e-sports—an untapped demographic—to the stadium. It was very nerve-wracking for me and the other interns to present our ideas directly to the stadium executives. But it was a great experience.”

    Nick Russo
    Dual Major in Business and Communication, concentrations in Marketing and Sports Communication

    Read Nick's Story

    “At my internship with the Miami Dolphins, I worked on and presented a three-year, multistage plan based on bringing e-sports—an untapped demographic—to the stadium. It was very nerve-wracking for me and the other interns to present our ideas directly to the stadium executives. But it was a great experience.”

    Nick Russo
    Dual Major in Business and Communication, concentrations in Marketing and Sports Communication

    Read Nick's Story

    Faculty Invest in Your Success

    “Marist is a community committed to helping students achieve their goals. You will build relationships with your professors, and they will invest in your success. Advisors will work with you individually not only to plan your schedule but also to help you make the most of your educational experience and to navigate the job search process.”

    Dr. Michael Craven
    Assistant Professor of Accounting

    Meet the School of Management Faculty
    Image of professor Michael Craven.

    Faculty Invest in Your Success

    “Marist is a community committed to helping students achieve their goals. You will build relationships with your professors, and they will invest in your success. Advisors will work with you individually not only to plan your schedule but also to help you make the most of your educational experience and to navigate the job search process.”

    Dr. Michael Craven
    Assistant Professor of Accounting

    Meet the School of Management Faculty

    “My professors are so caring, and they want to see students succeed. They also have industry experience, which is so helpful because they often share personal stories from their own careers that I can then take and apply to mine. They’re really inspirational.”

    Jade Sinksul
    Business Administration Major, Marketing concentration

    Read Jade's Story

    “My professors are so caring, and they want to see students succeed. They also have industry experience, which is so helpful because they often share personal stories from their own careers that I can then take and apply to mine. They’re really inspirational.”

    Jade Sinksul
    Business Administration Major, Marketing concentration

    Read Jade's Story

    Where Theory Meets Practice

    The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. For example, students in Management Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in Marketing Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.

    Image of students attending a career fair networking with an employer.

    Where Theory Meets Practice

    The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. For example, students in Management Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in Marketing Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.

    Talk to Experts in the Field on the annual NYC Career Trek.

    This annual Career Trek trip to New York City connects students with employers, such as Citibank, UBS, Bloomberg, and JPMorgan Chase, and provides a direct link between current students and alumni working in the field.

    Read More About The Career Trek

    Talk to Experts in the Field on the annual NYC Career Trek.

    This annual Career Trek trip to New York City connects students with employers, such as Citibank, UBS, Bloomberg, and JPMorgan Chase, and provides a direct link between current students and alumni working in the field.

    Read More About The Career Trek

    At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.

    Image of 95 percent
    Of current students are satisfied with their Marist Experience

    Image of 84.7 percent
    Graduation rate, higher than the average for public and private colleges

    Image of 98 percent
    Employed or attending grad school 6 months after graduation

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    Top 50 "Colleges That Create Futures"

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    Top Regional Universities-North

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    "Best Colleges"