Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held on August 14 and August 17.
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held on August 14 and August 17.
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held on August 14 and August 17.
Get a firsthand look at life at Marist University during our Summer Preview Days! These events are designed to help you explore campus, connect with our community, and better understand the admissions process. Summer Preview Days will be held on August 14 and August 17.
Marketing Concentration
An AACSB-Accredited Program with Real-World, Hands-On Opportunities
APPLY NOWThe Marketing program at Marist University prepares students to understand and influence consumer behavior through a blend of strategy, creativity, and data-driven decision-making. Students create marketing campaigns and develop brand strategies through applied learning experiences and real-world projects. With exposure to industry practices and digital tools, students gain practical experience in modern marketing environments. The program emphasizes applied learning and prepares graduates for careers in marketing, advertising, and brand management.
Accredited by AACSB, a distinction held by approximately the top 5% of business schools worldwide.
95% of School of Management graduates are employed or pursuing graduate study within six months of graduation*.
* Based on a five-year average from Marist’s annual outcomes report (knowledge rate: 86.8%).
Hands-on learning through the Center for Business Experience, including advanced marketing labs with AI-enabled tools and client-focused projects tied to branding, consumer behavior, and digital strategy.
A liberal arts–informed approach that emphasizes communication, creativity, and analytical thinking, supported by faculty with professional experience in marketing and related industries.
Access to New York City’s media and corporate sectors and global markets, including internships and professional experiences with organizations such as NBCUniversal, Ogilvy, and IBM, as well as study opportunities in Florence and more than 30 countries worldwide.
With an emphasis in the liberal arts and in-depth coursework in each concentration, the Marketing concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the Business Administration major, you’ll also dive deep into the world of marketing by taking:
The ever-evolving marketing landscape requires the expertise of faculty with diverse, varied backgrounds. Faculty at Marist have years of professional accolades and knowledge of the multifaceted marketing industry, allowing students to learn and appreciate the dynamic field. Meet a few of our faculty below, or View all School of Management faculty >
As an Assistant Professor of Marketing, Dr. Liu's varied background has led her to pursue interests that focus on Marketing Strategy Theory, Customer Relationship Management, Turnover, and Sales Management. Her research has been presented at prestigious conferences such as the American Marketing Association Winter Academic Conference and the Institute for The Study of Business Markets Academic Conference.
Dr. Beheshti's areas of focus include social media influencers, consumer-to-consumer interactions, the role of empathy in consumer behavior, and cross-cultural advertising. His research has been presented at international conferences and published in works such as the Journal of Business Research.
A recognized marketing thought leader, Dr. Silverman combines extensive consulting experience with deep expertise in branding, consumer decision-making, and the evolving role of AI in marketing. His industry insights and passion for innovation prepare students to navigate a rapidly changing marketplace with confidence and creativity.
Where Theory Meets Practice
The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. For example, students in Management Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in Marketing Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.
Among schools offering a Business Administration degree with a Marketing concentration, Marist University is a strong choice for students seeking a blend of business fundamentals, specialized marketing coursework, hands-on learning opportunities, industry networking events, and proven career outcomes. Marist's program is accredited by AACSB, a distinction held by approximately the top 5% of business schools worldwide. Only 90 minutes north of New York City, students gain practical experience that employers value through a curriculum designed to prepare them for the ever-evolving marketing landscape. In fact, 95% of Marist University's School of Management graduates are employed or pursuing graduate study within six months of graduation.*
*Based on a five-year average from Marist’s annual outcomes report (knowledge rate: 86.8%).
A Business Administration degree with a Marketing concentration can lead to careers in marketing, advertising, sales, branding, digital marketing, market research, and business development. Marist University's combination of specialized marketing courses, hands-on learning opportunities, faculty expertise, internships, and industry networking events helps prepare students for success in these fields and more. Graduates of the program can pursue careers such as:
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