Marketing

School of Management

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An Evolving Program for Tomorrow’s Marketers

The marketing industry is perpetually evolving, with economic fluctuation and near constant new technology. In Marist’s Marketing concentration of the Business Administration major, you’ll become equipped with the skills to adapt to an ever-changing industry and have hands-on experiences to prepare you for a successful future in the workplace.

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Elevate Your Understanding of Marketing

With an emphasis in the liberal arts and in-depth coursework in each concentration, the Marketing concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the Business Administration major, you’ll also dive deep into the world of marketing by taking:

Marketing Communications

Marketing Research

International Marketing

Marketing Policies & Problems

Image of students collaborating in a class.

Elevate Your Understanding of Marketing

With an emphasis in the liberal arts and in-depth coursework in each concentration, the Marketing concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the Business Administration major, you’ll also dive deep into the world of marketing by taking:

Marketing Communications

Marketing Research

International Marketing

Marketing Policies & Problems

Nick Russo: Industry Leaders Trust Marist Students

“At my internship with the Miami Dolphins, I worked on and presented a three-year, multistage plan based on bringing e-sports—an untapped demographic—to the stadium. It was very nerve-wracking for me and the other interns to present our ideas directly to the stadium executives. But it was a great experience.”

Nick Russo
Dual Major in Business and Communication, concentrations in Marketing and Sports Communication

Read Nick's Story

Nick Russo: Industry Leaders Trust Marist Students

“At my internship with the Miami Dolphins, I worked on and presented a three-year, multistage plan based on bringing e-sports—an untapped demographic—to the stadium. It was very nerve-wracking for me and the other interns to present our ideas directly to the stadium executives. But it was a great experience.”

Nick Russo
Dual Major in Business and Communication, concentrations in Marketing and Sports Communication

Read Nick's Story

You're More Than a Number

“At Marist, your professors will learn your name rather than being a number in a huge lecture hall. Advisors will spend one-on-one time with you to determine not just your schedule but your entire educational experience and job search.”

Elizabeth Purinton-Johnson
Department Chair, Associate Professor of Marketing

Meet the School of Management Faculty

You're More Than a Number

“At Marist, your professors will learn your name rather than being a number in a huge lecture hall. Advisors will spend one-on-one time with you to determine not just your schedule but your entire educational experience and job search.”

Elizabeth Purinton-Johnson
Department Chair, Associate Professor of Marketing

Meet the School of Management Faculty

Jade Sinskul: Working with Inspiration Faculty

“My professors are so caring, and they want to see students succeed. They also have industry experience, which is so helpful because they often share personal stories from their own careers that I can then take and apply to mine. They’re really inspirational.”

Jade Sinksul
Business Administration Major, Marketing concentration

Read Jade's Story

Jade Sinskul: Working with Inspiration Faculty

“My professors are so caring, and they want to see students succeed. They also have industry experience, which is so helpful because they often share personal stories from their own careers that I can then take and apply to mine. They’re really inspirational.”

Jade Sinksul
Business Administration Major, Marketing concentration

Read Jade's Story

Where Theory Meets Practice

The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. For example, students in Management Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in Marketing Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.

Image of students attending a career fair networking with an employer.

Where Theory Meets Practice

The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. For example, students in Management Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in Marketing Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.

Image of students at a presentation on annual New York City Career Trek

Talk to Experts in the Field on the annual NYC Career Trek.

This annual Career Trek trip to New York City connects students with employers, such as Citibank, UBS, Bloomberg, and JPMorgan Chase, and provides a direct link between current students and alumni working in the field.

Talk to Experts in the Field on the annual NYC Career Trek.

This annual Career Trek trip to New York City connects students with employers, such as Citibank, UBS, Bloomberg, and JPMorgan Chase, and provides a direct link between current students and alumni working in the field.

The Value of a Marist Education

At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.