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MA in Marketing Communication

Where Strategy Meets Messaging

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Build.
Measure.
Manage.

It is time to focus on YOUR brand. 

The online Master’s in Marketing Communication is designed to develop the skills and strategic thinking needed to advance your career as a communications and marketing executive. A strong brand and clear communication are needed more than ever in today’s rapidly changing landscape. This program studies a range of the latest marketing communication tools and practices that will prepare you to lead and grow an organization’s reputation.   
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100% Online

Take courses anytime, anywhere, and complete the 30-credit program at your pace.

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GRE Not Required

Standardized test scores are not required to pursue the MA in Marketing Communication.

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Accelerated Degree

Use full- or part-time tracks to complete this graduate program quickly, in as many as four semesters.

Tracks to Marketing Communication Expertise

Part Time

The part-time online master's degree in marketing communication allows students to balance work and school simultaneously. Students take two courses per semester and complete the program in less than two years.

Full Time

The full-time master's degree in marketing communication program offers an accelerated schedule. Students take four courses per semester and complete the program in less than one year.

Customize Your Path to a Master's Degree in Marketing Communication

The Master's in Marketing Communication curriculum teaches students to create messaging to influence brand behaviors, while developing professional marketing communication campaigns. Students study a variety of topics including public relations, advertising, health communication, social media analytics, branding, social and digital marketing strategies, digital storytelling, and more. They will apply what they learn to real-world projects. Students complete six core courses and four electives in one of three concentrations: 

The health communication and strategic leadership concentrations allow students to earn certificates, supported by the online MPA Program.

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Classes Taught by Industry Professionals and Scholarly Experts

All communications faculty come to us with scholarly expertise and years of industry experience. This allows our Marketing Communication students to apply practical experiences to the course work and gain valuable connections in their fields. View all Communication faculty >

Wenjing Xie

Dr. Wenjing Xie is an Associate Professor and Director of the Marketing Communication graduate program within the School of Communication and the Arts. Her research revolves around the uses and effects of emerging communication technologies. Her work has been published in various peer-reviewed journals and books.

Amanda Damiano

Dr. Damiano has been the director of the Center for Social Media since May 2019. Her research focuses on the intersection of health communication and risk communication on social media. She holds a bachelor’s degree in public relations-journalism from Utica University, a master’s degree in media studies from the S.I. Newhouse School of Public Communications, and a Ph.D. in communication from the University at Buffalo, the State University of New York.

Babette Fasolino

Babette Fasolino specializes in public relations, media studies, conflict resolution, cultural communications, visual design, and digital literacy. She gained professional expertise through experience in radio broadcasting, newspaper production, creative service design, non-profit management, and theater production.

Work at Global Leaders in Marketing Communication

When you enroll in the MA in Marketing Communication graduate program within the School of Communication and the Arts, you will graduate from Marist with enhanced skills in health care communication, digital marketing, and strategic leadership, and push your career to the next level. Below is a snapshot of some of the global organizations that hire our master's in marketing communication alumni upon completion of their graduate program at Marist.

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