Integrated Marketing Communication

IMC Part- and Full-Time Course Sequences

*Not offered every semester

Part-time: Fall Start Schedule

Year 1

Fall (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Marketing Foundations  OR IMC Mobile Marketing*

Spring (two rounds, eight weeks each):

  • Public Relations Management
  • Analytical Tools for Decision Making OR SEO*

Summer (eight weeks each):

  • Marketing Research

Year 2

Fall (two rounds, eight weeks each):

  • Advertising Management
  • Brand Management

Spring (two rounds, eight weeks each):

  • Social Media Strategies & Tactics
  • Global Consumer Insights

Summer (eight weeks each):

  • IMC Capstone

Part-time: Spring Start Schedule

Year 1

Spring (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Analytical Tools for Decision Making OR SEO*

Summer (eight weeks each):

  • Marketing Research

Year 2

Fall (two rounds, eight weeks each):

  • Public Relations Management
  • Marketing Foundations OR IMC Mobile Marketing*

Spring (two rounds, eight weeks each):

  • Social Media Strategies & Tactics
  • Global Consumer Insights

Year 3

Fall (two rounds, eight weeks each):

  • Advertising Management
  • Brand Management

Spring (two rounds, eight weeks each):

  • IMC Capstone

Full-time: Fall Start Schedule

Year 1

Fall (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Advertising Management
  • Marketing Foundations  OR IMC Mobile Marketing*
  • Brand Management

Spring (two rounds, eight weeks each):

  • Public Relations Management
  • Social Media Strategies  & Tactics
  • Analytical Tools for Decision Making OR SEO*
  • Global Consumer Insights

Summer (eight weeks each):

  • Marketing Research OR IMC Business Analytics*
  • IMC Capstone

Full-time: Spring Start Schedule

Year 1

Spring (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Public Relations Management
  • Analytical Tools for Decision Making OR SEO*
  • Global Consumer Insights

Summer (eight weeks each):

  • Marketing Research 

Year 2

Fall (two rounds, eight weeks each):

  • Social Media Strategies & Tactics
  • Advertising Management
  • Marketing Foundations OR IMC Mobile Marketing*
  • Brand Management

Spring (two rounds, eight weeks each):

  • IMC Capstone

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