Integrated Marketing Communication

IMC Part- and Full-Time Course Sequences

Part-Time 
Fall Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

Principles of Integrated Marketing Communication

Public Relations Management

Marketing Research

OR

IMC Business Analytics*

 

Marketing Foundations

OR

IMC Mobile Marketing*

Analytical Tools for Decision Making

Second Year

Advertising Management

Social Media Strategies 
& Tactics

IMC Capstone

 

Brand Management

Global Consumer Insights

 

Part-Time 
Spring Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

 

Principles of Integrated Marketing Communication

Marketing Research

OR

IMC Business Analytics*

 

 

 

Analytical Tools for Decision Making

Second Year

Public Relations Management

Social Media Strategies 
& Tactics

 

None

 

Marketing Foundations

OR

IMC Mobile Marketing*

Global Consumer Insights

Third Year Advertising Management IMC Capstone  
Brand Management

 

Full-Time 
Fall Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

Principles of Integrated Marketing Communication

Public Relations Management

Marketing Research OR IMC Business Analytics*

Advertising Management

Social Media Strategies 
& Tactics

 

Marketing Foundations OR IMC Mobile Marketing*

Analytical Tools for Decision Making

IMC Capstone

Brand Management

Global Consumer Insights

 

 

Full-Time 
Spring Start

Fall
(Two Rounds 8-weeks each)

Spring
(Two Rounds 8-weeks each)

Summer
(8-weeks each)

First Year

 

Principles of Integrated Marketing Communication

Marketing Research OR IMC Business Analytics*

 

Public Relations Management

 

 

Analytical Tools for Decision Making

 

 

Global Consumer Insights

 

Second Year

Social Media Strategies & Tactics

IMC Capstone

 

Advertising Management

 

 

Marketing Foundations OR IMC Mobile Marketing*

 

 

Brand Management

 

 

Loading contact form...