What’s Your [RE]ACTION: The SNR37 PR Box 

This year, the students in Fashion Show Production created a PR Box that aligns with the SNR37 theme, [RE]ACTION. Titled, What’s Your [RE]ACTION, the box consists of items curated by the students on the PR Box Committee, led by Communications Director, Jianella Zegarra, and Social Media and Website Director, Tori Simkulet. The box was sent to influencers across the US who created unboxing content to help promote the 37th Silver Needle Runway. This year’s box included handmade soy-wax candles branded with an SNR37 sticker and a custom SNR37 matchbox designed by Digital Branding Coordinator, Claire Kenny.