Image of Marist University fashion students working in a Steel Plant classroom.

Fashion Merchandising Degree (B.S.)

Top-Ranked Fashion Program with NYC Access and Real-World Experience

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Why study Fashion at Marist University?

The Fashion Merchandising program at Marist University prepares students to plan, market, and manage fashion products through a blend of business, branding, and consumer insight. Students create retail strategies, marketing campaigns, and brand-focused projects through applied learning experiences. With access to New York City and global opportunities, students gain an understanding of the fashion marketplace. Students develop expertise in consumer behavior, brand management, marketing, merchandising, and strategic planning—skills that are valued throughout the fashion industry and across the broader business world. The program emphasizes real-world application and industry engagement for careers in merchandising and marketing.

Program Distinctions

Top-Ranked Program

Marist’s Fashion programs are recognized among the best in the United States, including being named one of the top 15 programs in the nation (Vogue) and one of only 10 institutions worldwide shaping the future of fashion (Forbes).

New York City and Global Opportunity

Access to leading fashion markets in New York City and around the world, including internships, site visits, and study opportunities at Marist’s Florence campus.

Real-World Experience

Hands-on, industry-connected learning through experiences such as MPorium, a student-run retail boutique, and Measure Magazine, a student-produced fashion publication focused on brand storytelling and creative direction.

Learn by Doing

Applied learning in areas such as buying, merchandising, marketing, and product development through industry-informed projects and client-focused work.

What classes do you take for a fashion merchandising major?

Marist's Fashion Merchandising major curriculum includes a mix of business, creative, and technical courses designed to prepare students for a future in the fashion industry. Students will take foundational courses such as Fashion in Culture & Commerce, Fashion Excel, Digital Software Studies, and Textiles to build a broad understanding of the industry. They then advance with concentration-specific offerings in Business, Product Development, or Fashion Promotion. Learn more about each of the Fashion Merchandising concentrations below.

Business Concentration

The Business concentration focuses on the planning, procurement, and marketing aspects of the fashion business and includes courses such as:

  • Behind the Spreadsheet
  • Buying, Planning & Allocation
  • Financial Management
  • Merchandise Planning and Control
  • Retailing Principles and Practices

Product Development Concentration

The Product Development concentration explores the development of private label or branded merchandise, supply chain management, and the use of product data management techniques. It includes such courses as:

  • Supply Chain Management
  • Private Label Development
  • Fashion Branding & Licensing
  • Product Lifecycle Management
  • Sustainability in Fashion

Fashion Promotion Concentration

The Fashion Promotion concentration explores the relationship between brand, product, and consumer behavior, and the dynamic role it plays. Students engage in coursework focusing on trend, branding, creative marketing and communication, social media, e-commerce, event planning and production, and digital media creation. It includes such courses as:

  • Event Planning
  • Fashion Show Production
  • Fashion Social Media
  • Digital Merchandising and Marketing
  • Retail Entrepreneurship

Learn more about the BS in Fashion Merchandising with a Promotion Concentration and MA in Marketing Communication Dual Degree >

Fashion Merchandising Minor

Students have the opportunity to minor in Fashion Merchandising to enhance their academic experience. Combining a Fashion Design major with a Fashion Merchandising minor balances the creative design curriculum with the industry knowledge of Fashion Merchandising.

 

Cutting-Edge Fashion Facilities

At Marist, we’re determined to provide not only the educational but the physical tools to promote your success and preparedness to enter to fashion industry. Along with our Textile Design Lab and the Maker Lab, Fashion students perhaps get the most use and experience out of MPorium: our on-campus, award-winning entrepreneurial boutique stocked and operated by our Fashion Merchandising students. Functioning as a retail laboratory, MPorium gives you the opportunity to delve into the nuances required for running and maintaining a fashion enterprise, including Human Resource Management/Staffing, Customer Service, Marketing, Visual Merchandising, and Merchandise Planning & Control.

Hands-on Fashion Merchandising Experience

A balanced education at Marist combines rigorous classroom experience with practical application in the desired field, and the Fashion Merchandising major is no exception. Fashion Merchandising students engage in a wide range of real-world learning opportunities, including running MPorium, our on-campus, award-winning retail boutique, creating the next issue of Measure Magazine, Marist’s fashion magazine, and producing the Silver Needle Runway Fashion Show, the largest event production presented by Marist annually.

Explore recent volumes of the magazine.
Go to Measure Magazine >

Image of Marist Fashion Promotion and Business students backstage at Milan Fashion Week.

Front Row and Backstage at Milan Fashion Week

Why is studying abroad good for a fashion major? Studying abroad at Marist's Florence campus in Italy offers fashion students direct access to one of the world’s most influential fashion epicenters and provides unmatched real-world experience. Marist students have previously attended Milan Fashion Week, where they received front-row and backstage access to one of the industry’s most exclusive global events. Students in fashion designfashion merchandising, and global marketing communications were immersed in what’s known as one of the “big four” fashion weeks, gaining firsthand exposure to trends, production, and industry professionals. Through Marist's partnership with Italian designer Francesca Liberatore, hands-on learning at premier industry events has helped make Marist’s Fashion Program among the best in higher education.

Image of Noelle Stamm.

 

 

 

 

 

 

Noelle is a campus leader who blends creativity and collaboration to uplift her community.


Inspired to elevate fashion and empower her community, Noelle is a Fashion Merchandising major with a concentration in Promotion and a Business minor. She chose Marist for its fashion program rooted in creativity, community, and real-world experience. Her passion for the industry began early, when she launched a custom apparel business in high school. She continued building her skills through her work at Aerie, gaining valuable sales and merchandising experience that further fueled her interest in the fashion world and career pursuits.

 

What jobs can you get with a Fashion Merchandising degree?

At Marist University, Fashion Merchandising students gain hands-on experience and industry exposure long before graduation, which enables them to gain a competitive edge and prepares them for real-world careers in some of the world's top fashion industries. With a Marist Fashion Merchandising degree, students can pursue careers such as Retail Buyer, Visual Merchandiser, and Product Developer. Below are only a few examples of the major fashion institutions that proudly employ Marist Fashion alumni today:

  • Allure
  • Calvin Klein
  • Chanel
  • Coach
  • Glamour
  • Gucci
  • Lord & Taylor
  • Louis Vuitton
  • Michael Kors
  • Prada
  • Ross
  • TJX

Marist Named  "Best Colleges That Are Shaping The Future Of Fashion" by Forbes

"Just north of NYC, the Marist campus overlooks the Hudson River providing a more serene setting to focus on your creative process. How serious is Marist about its commitment to fashion? A brand-new, dedicated Digital Arts & Fashion Building opened in January 2019 with all the state-of-the-art tech at the students’ thimble-topped fingertips. You can catch the 35th anniversary Silver Needle Runway presentation of fashion graduates to experience the Marist style for yourself."

Learn from Industry Experts Across Diverse Areas of Expertise

Marist faculty members come from a wide range of backgrounds and possess various areas of expertise, providing students with insights from experienced industry professionals. With small class sizes, students receive personalized attention and gain hands-on experience, which helps them develop a thorough understanding of the Fashion Industry. Meet a few of our faculty members below, or view all our faculty members. >

 

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