Integrated Marketing Communication

How Do I Obtain My Books?

Buy or Rent Textbooks at the Marist College Bookstore

Integrated Marketing Communication graduate students can order their course textbooks online or through the Marist College Bookstore.

Before ordering, students should review course syllabi and teacher recommendations associated with the IMC program to ensure that the appropriate text is purchased. Courses in the IMC degree program include Principles of Integrated Marketing Communication, Advertising Management, Public Relation Management, Social Media Strategies and Tactics, Marketing Research, Marketing Foundations, Brand Management, Analytical Tools for Decision Making, Global Consumer Insights, and the IMC Capstone project.

Ordering through the Marist College Bookstore allows students to purchase or rent textbooks depending on their preference. Students can use the Find Course Materials locator to input Term, Department, Course, and Section and ensure that they are finding the appropriate book for their courses.

Digital Textbooks

Students enrolling in the IMC graduate degree program who prefer to use digital textbooks may find their books online or through the app Yuzu. Through Yuzu students can download readings and use electronic annotations for note taking. Yuzu also supports rentals. Online rentals allow students enrolled in the online curriculum the ease of completing their degree at home, in their own time.

Sell Back Your Textbooks

At the close of the semester, students are offered up to 50% cash back for textbooks they no longer need. All resold materials must include the original materials as well as a Student ID or appropriate identification at the time of the sale.

View the Marist College Official Bookstore for more information on returns, refunds, and sales. Contact us for more information on course books and guides.