Five-year program: BA in Communication and MA in Marketing Communication
Marist’s dual degree program is designed for students pursuing a BA in Communication and an MA in Marketing Communication in five years. While the undergraduate curriculum focuses both on the theory and practice of Communication, the 30-credit hour graduate degree program provides students with an interdisciplinary and cutting-edge educational experience. Students will take courses in the areas of advertising, public relations, brand management, strategic communication, and social media. Students will learn the fundamentals of marketing communication research, social media analytics, branding, public relations and advertising management, global consumer insights, social and digital marketing strategies, digital storytelling, and apply what they learn to real-world projects both in and outside of the classroom. Students take six core courses and four electives in one of three concentrations: health communication concentration, digital marketing communication concentration, and strategic leadership concentration. The Health Communication and Strategic Leadership concentrations draw on the existing online Masters in Public Administration program in the School of Management.
Student Profile: Jacqueline Gruber '18, MA '19
Highwire PR Post-Graduate Technology Intern
The courses I am taking as a graduate student differ tremendously from my undergraduate experience. One of the major benefits of the program is having the opportunity to work with students in different fields and experience levels. This challenged me to not only think critically and strategically but explore other pathways within the industry. In addition, these courses provided a greater analysis and explanation behind commination theories and business practices.
Curriculum
The 120-credit, four-year BA in Communication curriculum is based on a strong foundation of core liberal arts and communication studies courses. The 30-credit hour Master of Arts graduate degree program in Marketing Communication provides students with an interdisciplinary and cutting-edge educational experience Students will take courses in the areas of advertising, public relations, brand management, strategic communication, and social media. Students will learn the fundamentals of marketing communication research, social media analytics, branding, public relations and advertising management, global consumer insights, social and digital marketing strategies, digital storytelling, and apply what they learn to real-world projects both in and outside of the classroom.
Of the 30-credit MA in Marketing Communication curriculum, students will take four graduate courses (12 credits) as an undergraduate during the junior and senior years of study. The remaining six graduate courses (18 credits) will be taken during the fifth year of study to complete the MA in Marketing Communication requirements.
Download and complete the above application. You may either bring it directly to the Program office in LT 238 Monday through Thursday, or scan and email it to the address on the application
Tuition
The four graduate classes you will take as an undergrad will be billed at the current undergraduate tuition rate. Graduate classes taken after you complete your undergraduate degree will be billed at the current graduate tuition rate.
Requirements for degree completion
The BA in Communication requires the successful completion of courses totaling a minimum of 120 credits, with a minimum of 30 credits completed at Marist, a minimum 2.0 cumulative GPA, the specified coursework for the student’s major field, and a minimum 2.0 GPA in the student’s major field.
The MA in MC is a 30-credit program; 12 credits will be completed as an undergraduate, and 18-credits as a graduate student in the fifth year. Students must maintain a 3.0 cumulative GPA, and a “C” or better in all required courses.
