For the first time, the SNR team created a new promotional initiative called, Come Dream With Us, a PR box filled with various SNR branded Dream products curated by the Silver Needle Runway team. Over the course of the semester, the SNR team has partnered with local businesses throughout the Hudson Valley to curate this box. The PR Box team consisted of the Communication and Branding teams, directed by Kelly Allen, Julia Mazzella, and Barbara Marciano. The teams reached out to local businesses and conducted influencer outreach to send the boxes to influential people who could help promote the Silver Needle Runway with a larger community. Each product within the box is connected to our theme, Dream. Read more about our sponsors below!
